# SHOP.COM

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shop-com

- Industry: Retail
- Headquarters: Monterey, US
- Website: www.shop.com
- Total disclosed funding: $30M
- Latest round: Series A (Oct 11, 2006)
- Investors on record: 1

## About

SHOP.COM is an online shopping marketplace that provides a wide selection of products such as clothing, electronics, and beauty items while offering a cashback rewards program to enhance customer experience.SHOP.COM operates as an online shopping platform, offering a diverse range of products. The company was acquired by Market America in December 2010, but specific financial terms were not disclosed. The firm is headquartered in Monterey, US. Neil Harris founded the company, while Arlette Wood serves as the CEO. The company has successfully secured USD 5.00 mn in total funding, with Oak Investment Partners as the latest round investor.SHOP.COM functions as an online shopping marketplace that presents an extensive array of products, including clothing, shoes, beauty items, electronics, and health and wellness products. The platform enhances the shopping experience by incorporating a cashback rewards program, allowing customers to earn a percentage of their purchases back in cash. It caters to a broad clientele in various geographical locations, including the United States, Canada, the United Kingdom, Australia, and multiple Asian countries such as Hong Kong, Taiwan, Singapore, Malaysia, and Indonesia.SHOP.COM generates revenue through direct-to-consumer sales and partnerships with numerous brands and retailers. Its business model features a cashback program that promotes repeat purchases and fosters customer loyalty. Transactions are typically processed directly on the platform, which leads to revenue from individual sales without recurring fees. The platform includes a variety of products, with flagship items like Isotonix supplements marketed as premium health solutions. Pricing structures vary based on product categories, offering a range of options to suit different budgets.Following its acquisition by Market America in December 2010, SHOP.COM aims to leverage its recent funding of USD 5.00 mn to enhance its product offerings and expand its market reach. Future strategies include the introduction of new product lines and entering additional geographical markets. Specific timelines for these initiatives have not been disclosed, but the company plans to capitalize on its extensive cashback program to drive customer interest and engagement.

## Funding rounds

- Series A, Oct 11, 2006, $5M — Oak Investment Partners
- Series A, Sep 26, 2005, $25M — Oak Investment Partners

## Investors

- Oak Investment Partners (https://capitalatlas.ai/funds/oak-investment-partners) — Series A