# Shop Circle

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shop-circle

- Industry: Software
- Headquarters: London, UK
- Website: www.shopcircle.co
- Total disclosed funding: $120M
- Latest round: Series B (Sep 16, 2025)
- Investors on record: 13

## About

Shop Circle Ltd, based in London, UK, delivers advanced AI-driven B2B software solutions aimed at boosting e-commerce efficiency for brands, specializing in integrated applications for operational enhancement. Founded in 2021 in London, UK, Shop Circle Ltd focuses on providing software solutions for e-commerce businesses. In December 2025, Shop Circle Ltd raised USD 100 million in venture debt funding from unspecified investors. The company was co-founded by Gian Gramondi and Luca Cartechini, who also serves as the CEO, highlighting their entrepreneurial background in the tech sector.Shop Circle specializes in offering a comprehensive suite of AI-powered B2B software solutions tailored to enhance e-commerce performance for brands. The company provides over 50 integrated applications focusing on various aspects of online commerce, such as Customer Experience Optimization, Loyalty & Retention, and Store Management. These solutions are particularly beneficial for e-commerce businesses utilizing platforms like Shopify, enabling streamlined operations and increased sales through advanced upselling and cross-selling tools. The end users of these services include retail brands, agencies, and e-commerce entrepreneurs across North America, Europe, and parts of Asia.In the most recent year, 2023, Shop Circle reported a revenue of USD 0.00 mn and an EBITDA of USD -6,497,698. The company operates on a subscription-based revenue model, providing clients access to its suite of software products on a recurring basis, with flexible pricing plans catering to various business sizes, from startups to larger enterprises. This transaction model supports both B2B partnerships and direct consumer sales, with flagship offerings enhancing sales and customer loyalty significantly contributing to revenue streams. In December 2025, Shop Circle Ltd raised USD 100 million in venture debt funding from unspecified investors.

## Funding rounds

- Series B, Sep 16, 2025, $60M — CDP Venture Capital, 645 Ventures, Primo Capital, FG2 Capital, Nextalia
- Series B, Feb 25, 2025, $60M — CDP Venture Capital, QED Investors, Endeavor Catalyst, 645 Ventures, NFX, Primo Capital, 3VC, I80 Group, GS Futures, Nextalia, The Techshop
- Series A, Sep 6, 2023 — QED Investors, 645 Ventures, NFX, 3VC
- Series A, Jun 28, 2022 — QED Investors, 645 Ventures, NFX, Firstminute Capital

## Investors

- QED Investors (https://capitalatlas.ai/funds/qed-investors) — Series A, Series B
- 645 Ventures (https://capitalatlas.ai/funds/645-ventures) — Series A, Series B
- NFX (https://capitalatlas.ai/funds/nfx) — Series A, Series B
- Firstminute Capital (https://capitalatlas.ai/funds/firstminute-capital) — Series A
- 3VC (https://capitalatlas.ai/funds/3vc) — Series A, Series B
- CDP Venture Capital (https://capitalatlas.ai/funds/cdp-venture-capital) — Series B
- Endeavor Catalyst (https://capitalatlas.ai/funds/endeavor-catalyst) — Series B
- Primo Capital (https://capitalatlas.ai/funds/primo-capital) — Series B
- I80 Group — Series B
- GS Futures (https://capitalatlas.ai/funds/gs-futures) — Series B
- Nextalia (https://capitalatlas.ai/funds/nextalia) — Series B
- The Techshop (https://capitalatlas.ai/funds/the-techshop) — Series B
- FG2 Capital (https://capitalatlas.ai/funds/fg2-capital) — Series B