# Shop.Ca

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shop-ca

- Industry: Retail
- Headquarters: Toronto, Canada
- Website: www.shop.ca
- Total disclosed funding: $31M
- Latest round: Series B (May 1, 2014)
- Investors on record: 4

## About

Shop.Ca is an online retail platform that simplifies the shopping experience for Canadian consumers by offering a wide array of products across various categories, catering to diverse consumer needs.Shop.Ca, founded in 2011 and headquartered in Toronto, Canada, operates as an online retail platform providing a variety of products. The company has undergone strategic pivots to enhance its operational efficiencies and market reach. Notably, in May 2014, it secured USD 31 mn in Series B funding from investors including Mogo, Shaw Ventures, Slaight Communications, Inc., and Torstar Corporation. Throughout its operations, Shop.Ca has successfully completed a total of 3 deals, with its most recent funding round occurring in May 2014.The company's core offerings revolve around a wide range of consumer products, designed to meet the diverse needs of its clientele. These products function by providing a seamless online shopping experience, addressing specific challenges such as convenience and product variety. Since their launch, these offerings have catered to a varied customer base including individual consumers and families, with end users spanning across Canada. The company strategically markets its products across regions such as Ontario and British Columbia, ensuring a wide reach and accessibility to its target audience.Revenue generation for Shop.Ca is structured through e-commerce transactions involving direct sales to consumers. Transactions typically involve a straightforward online purchase process, with particular emphasis on flagship products available through its platform. Pricing plans are tailored to accommodate a variety of budgets, facilitating seamless engagement with clients. The company's revenue model is designed to support continuous growth and customer retention within the retail sector, enhancing its overall market presence and financial sustainability.Shop.Ca plans to expand its product offerings by launching new categories designed to meet emerging consumer demands, with several new products expected to roll out in 2024. The company is also targeting geographic expansion into western provinces, specifically Alberta and Manitoba, by the end of 2025. The recent Series B funding of USD 31 mn will be utilized to support these initiatives, enhancing their product development capabilities and expanding their marketing efforts in these new territories.

## Funding rounds

- Series B, May 1, 2014, $31M — Torstar Corporation, Orion Digital Corp., Shaw Ventures, Slaight Communications, Inc.

## Investors

- Torstar Corporation — Series B
- Orion Digital Corp. (https://capitalatlas.ai/funds/orion-digital-corp) — Series B
- Shaw Ventures — Series B
- Slaight Communications, Inc. — Series B