# Shop Bonsai

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shop-bonsai

- Industry: Marketing/Advertising
- Headquarters: Toronto, Canada
- Website: www.shopbonsai.ca
- Total disclosed funding: $12M
- Latest round: Series A (Mar 30, 2022)
- Investors on record: 3

## About

Based in Canada, Shop Bonsai, Inc. operates an advanced e-commerce platform that links content publishers with a wide variety of retailers and brands, enhancing the online shopping experience through embedded commerce solutions.Shop Bonsai, Inc. was founded in 2016 in Toronto, Canada. The company specializes in an e-commerce platform that merges content publishing with retail, facilitating a seamless purchase experience for users. The founders include Fiona Ongeri, Peter De Beeck, and Saad Siddiqui, while Koen Vanpraet serves as the CEO. The company has successfully completed 9 deals, with its most recent funding round being a Venture Debt round on March 30, 2022, where it raised CAD 6.5 million. To date, Shop Bonsai has raised a total of CAD 14.5 million.Shop Bonsai offers an e-commerce platform that connects content publishers with various retailers and brands through an embedded commerce model, enabling a streamlined buying experience directly within articles. With over six million products in its catalog, the platform supports a diverse client base, including niche direct-to-consumer brands and larger enterprise retailers, primarily serving the Canadian and U.S. markets.Shop Bonsai generates revenue through partnerships with publishers and brands, utilizing an affiliate model that aligns commission payments with performance. Retailers pay commissions based on transactions initiated through publisher content, allowing for enhanced revenue-sharing opportunities. The platform also integrates payment solutions like Afterpay to increase transaction volumes and shopper engagement.Following the CAD 14.5 million funding raised in March 2022, led by Framework Venture Partners, Shop Bonsai plans to utilize the capital to enhance its product offerings, expand its workforce, and increase retail partnerships. The company focuses on introducing new products aimed at improving user engagement and expanding its market reach into additional geographic regions in the coming years.

## Funding rounds

- Series A, Mar 30, 2022, $12M — Gaingels, Lyra Growth Partners, Framework Venture Partners

## Investors

- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series A
- Lyra Growth Partners (https://capitalatlas.ai/funds/lyra-growth-partners) — Series A
- Framework Venture Partners (https://capitalatlas.ai/funds/framework-venture-partners) — Series A