# Shookit

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shookit-2

- Industry: Consumer Services
- Headquarters: New York, US
- Website: www.withbond.com
- Total disclosed funding: $15M
- Latest round: Series A (Jan 28, 2020)
- Investors on record: 3

## About

Shookit, Inc. is a technology company focused on enhancing financial transaction security and efficiency through innovative digital payment and transaction management solutions.Founded in 2019 and headquartered in New York, US, Shookit, Inc. specializes in digital payment and transaction management solutions. The company has closed 2 deals, with the latest being a Series A funding round in which they raised USD 15.00 mn from investors including Lightspeed Venture Partners, MizMaa Ventures, and TLV Partners. The company was acquired by REEF Global, Inc. on October 7, 2021. May Shochat, the founder, has a background in technology and entrepreneurship.Withbond specializes in providing innovative technology solutions designed to streamline financial transactions and enhance security for its clients. The company’s core offerings focus on digital payment platforms and transaction management systems that cater to a wide range of industries, including e-commerce, retail, and financial services. These products enable businesses to facilitate secure payments, manage customer transactions efficiently, and protect sensitive financial data. By addressing the growing demand for secure online transactions, Withbond aims to serve a diverse client base consisting of small to medium-sized enterprises and larger corporations across various geographical markets, including North America, Europe, and parts of Asia. The offerings are designed to integrate seamlessly into existing business systems, ensuring ease of use for end-users and providing robust support to clients during implementation and ongoing operations.Revenue generation for Withbond primarily occurs through a subscription-based model, where clients pay a recurring fee to access the company’s digital payment solutions and transaction management services. This structure allows businesses to scale their usage according to their needs while benefiting from regular updates and support. Typical transactions involve businesses subscribing to specific service tiers that offer varying levels of functionality and support, which may include features such as advanced reporting tools or enhanced security measures. The pricing plans are structured to cater to various business sizes and complexities, ensuring that both small enterprises and larger organizations can find suitable options. With flagship products that are recognized within the industry, the company maintains strong relationships with its clients, fostering long-term partnerships that enhance customer retention and satisfaction.Following the acquisition on October 7, 2021, Shookit, Inc. is set to expand its offerings to include mobile offices, barber and cosmetics services, fitness activities, recording studios, and e-scooter charging as part of REEF Global, Inc.'s strategy. The most recent funding round will support these initiatives, allowing Shookit to leverage additional services beyond traditional delivery for restaurants and grocery chains. Specific plans for entering new markets have not been detailed, but the company's focus on diversifying its service portfolio indicates a strategic approach towards broader market engagement in the near future.

## Funding rounds

- Series A, Jan 28, 2020, $15M — Lightspeed Venture Partners, TLV Partners, MizMaa Ventures

## Investors

- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Series A
- TLV Partners (https://capitalatlas.ai/funds/tlv-partners) — Series A
- MizMaa Ventures (https://capitalatlas.ai/funds/mizmaa-ventures) — Series A