# Shogun Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shogun-labs

- Industry: Software
- Headquarters: Walnut, US
- Website: www.getshogun.com
- Total disclosed funding: $98M
- Latest round: Series C (May 26, 2021)
- Investors on record: 6

## About

Based in the US, Shogun Labs, Inc. operates a comprehensive suite of ecommerce optimization tools aimed at enhancing online shopping experiences for businesses across various industries.Founded in 2015 and headquartered in Walnut, California, Shogun Labs, Inc. specializes in ecommerce solutions. The company has undergone strategic pivots to focus on headless commerce development. CEO Finbarr Taylor leads the organization, which has raised USD 57.50 mn in its Series C funding round on May 26, 2021, with Insight Partners as the lead investor. Shogun has completed 5 deals since its inception, contributing to its current valuation of USD 575.00 mn.Shogun specializes in ecommerce optimization and personalization through a suite of powerful tools designed to enhance online shopping experiences. Their core offerings include a robust Page Builder that enables users to create high-converting web pages without the need for coding, an advanced A/B Testing tool that allows businesses to optimize every element of their online stores for increased profitability, and Personalization features that automatically tailor content to individual customer preferences. These tools are particularly beneficial for ecommerce agencies, campaign managers, and conversion rate optimization (CRO) experts aiming to drive higher engagement and sales. Shogun’s customer base primarily includes brands operating on platforms like BigCommerce and Shopify, targeting markets across North America, Europe, and Asia-Pacific regions, thereby supporting a diverse range of industries from beauty to consumer goods.Shogun's revenue model is primarily subscription-based, offering various pricing plans tailored to different user needs within the ecommerce sector. Clients, which include businesses and ecommerce agencies, engage with the company through direct subscriptions to its flagship products such as the Page Builder and A/B Testing tool. Revenue is generated as clients pay for these services on a recurring basis, typically monthly or annually, depending on the chosen plan. The structure enables Shogun to cultivate long-term relationships with its clients, while also fostering opportunities for upselling additional features and services. By focusing on enhancing user engagement and conversion rates, Shogun provides valuable solutions that facilitate increased sales volume for its clients, contributing to a mutually beneficial transactional relationship.Shogun Labs, Inc. plans to use the USD 57.50 mn raised in their Series C funding to accelerate product development for Shogun Frontend, aiming to benefit more brands through headless commerce solutions. The company is also targeting to expand its sales and marketing efforts in new geographic regions to meet increasing demand. Specific new products are being designed for launch that will further enhance their ecommerce capabilities, although exact release dates have not been disclosed.

## Funding rounds

- Series C, May 26, 2021, $58M — Accel, Insight Partners, VMG Partners, Initialized Capital
- Series B, Oct 7, 2020, $28M — Accel, VMG Partners, Y Combinator, Initialized Capital
- Series A, Feb 21, 2020, $10M — VMG Partners, Y Combinator, Initialized Capital
- Seed, Nov 27, 2018, $2.1M — Y Combinator, Initialized Capital
- Seed, Jan 1, 2018 — Pioneer Fund

## Investors

- Pioneer Fund (https://capitalatlas.ai/funds/pioneer-fund) — Seed
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed, Series A, Series B
- Initialized Capital (https://capitalatlas.ai/funds/initialized-capital) — Seed, Series A, Series B, Series C
- VMG Partners (https://capitalatlas.ai/funds/vmg-partners) — Series A, Series B, Series C
- Accel (https://capitalatlas.ai/funds/accel) — Series B, Series C
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series C