# Shoelace Learning Games

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shoelace-learning-games

- Industry: Education/Training
- Headquarters: Nova Scotia, Canada
- Website: www.playdreamscape.com
- Latest round: Seed (Nov 8, 2022)
- Investors on record: 7

## About

Shoelace Learning Games develops innovative educational tools that enhance literacy and reading comprehension for K-8 students through engaging game-based learning platforms.Founded in 2019 in Nova Scotia, Canada, Shoelace Learning specializes in educational technology aimed at improving literacy among children. The CEO and founder, Julia Dexter, has a strong background in educational ventures. In November 2022, the company raised funding to support its growth initiatives, marking its first significant deal.Shoelace Learning specializes in innovative educational technology solutions designed to enhance literacy and reading comprehension among students, particularly within the K-8 demographic. Their core offerings include game-based learning platforms like Dreamscape, which integrates the principles of the Science of Reading to deliver expertly crafted content through engaging gameplay. These platforms address challenges in student engagement and comprehension in English Language Arts (ELA), offering personalized experiences based on real-time data. The Learning Engine generates Placement Test Reports to customize activities to each student's reading level, ensuring targeted support through interactive assignments. Shoelace Learning's products are primarily marketed in the United States, with additional outreach in international markets focused on literacy development in educational settings.Shoelace Learning generates revenue through a subscription-based model targeting educational institutions, including schools and districts, which purchase licenses for their game-based learning platforms. This B2B structure allows for scalability, enabling schools to implement these tools across various grade levels, thereby enhancing their literacy programs. Transactions typically involve annual or multi-year subscriptions that grant access to the complete suite of educational content and analytics features, such as the Player Activity Report and Skills Report, providing insights into student performance. The pricing structure reflects the level of service offered, with tiered options available based on the size of the student body and specific institutional needs. These educational tools are designed to support teachers by encouraging improvements in literacy outcomes while fostering an engaging learning environment.In November 2022, Shoelace Learning Games raised an undisclosed amount in SEED funding led by Sandpiper Ventures, with participation from Reaction, Samsung NEXT Ventures, The51 Ventures, and TELUS Pollinator Fund for Good, along with returning investors Concrete Ventures and ETW Advisory Services LLC. The company plans to utilize this funding to add three new educational games to its platform, targeting an ambitious goal of attracting 10 million new users over the next 24 months.

## Funding rounds

- Seed, Nov 8, 2022 — Samsung NEXT Ventures, Concrete Ventures, 51 Ventures, TELUS Pollinator Fund for Good, Sandpiper Ventures, Reaction, ETW Advisory Services LLC

## Investors

- Samsung NEXT Ventures (https://capitalatlas.ai/funds/samsung-next-ventures) — Seed
- Concrete Ventures (https://capitalatlas.ai/funds/concrete-ventures) — Seed
- 51 Ventures (https://capitalatlas.ai/funds/51-ventures) — Seed
- TELUS Pollinator Fund for Good (https://capitalatlas.ai/funds/telus-pollinator-fund-for-good) — Seed
- Sandpiper Ventures (https://capitalatlas.ai/funds/sandpiper-ventures) — Seed
- Reaction (https://capitalatlas.ai/funds/reaction) — Seed
- ETW Advisory Services LLC — Seed