# Shiny Planes

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shiny-planes

- Industry: Software
- Headquarters: Walnut Creek, US
- Website: www.launchnotes.com
- Total disclosed funding: $17M
- Latest round: Series A (Nov 22, 2021)
- Investors on record: 6

## About

Shiny Planes, Inc. operates LaunchNotes, a product communication platform enhancing internal and external engagement for enterprises through centralized release notes and updates, fostering better interaction among teams and customers.Founded in 2019 in Walnut Creek, US, Shiny Planes, Inc. specializes in product communication solutions. The company received its Series A funding of USD 15.720 mn on November 22, 2021, led by Insight Partners, with participation from Atlassian Ventures, Bull City Venture Partners, Cowboy Ventures, and Essence VC. Founders Jake Brereton and Tony Ramirez have established a strong background in product management. The company has successfully closed 2 deals to date.LaunchNotes provides a comprehensive product communication platform designed for modern enterprises to improve alignment and engagement across internal teams and with customers. Its core offerings centralize release notes, facilitate internal communication among departments such as Sales, Support, and Product Management, and actively engage customers with personalized product updates. This platform addresses the challenges of fragmented communication, ensuring that stakeholders are informed about product updates and feature releases in real-time. LaunchNotes serves a diverse client base, including companies like CVENT, OfficeRnD, and Stytch, primarily targeting organizations looking to enhance their product operations and customer engagement strategies. The products are marketed and sold primarily in North America and Europe, focusing on sectors that rely heavily on effective product management and communication.LaunchNotes generates revenue through a subscription-based pricing model tailored for enterprise clients seeking advanced product communication solutions. The company engages in direct business-to-business transactions, collaborating with clients who utilize the platform to streamline their product update processes and improve customer engagement. Specific pricing plans are structured to cater to various organizational needs, providing scalable options for clients based on features and services utilized. This model allows companies to leverage the platform’s capabilities for release notes, customer feedback, and product roadmaps effectively, ensuring that they achieve maximum value from their subscription. Through these arrangements, LaunchNotes builds long-term partnerships with its customers, enabling continuous improvement in product operations and communication.Shiny Planes, Inc. aims to leverage its recent Series A funding of USD 15.720 mn to enhance its product change communication solutions. The company plans to expand its offerings and engage new markets by 2023, focusing on integrating new features into the platform. The investment will support the growth of product teams, reinforcing their capacity to innovate and meet emerging client needs.

## Funding rounds

- Series A, Nov 22, 2021, $16M — Insight Partners, Bull City Venture Partners, Cowboy Ventures, Essence VC, Atlassian Ventures, Pickens Ventures
- Seed, Jul 22, 2020, $1.6M — Bull City Venture Partners, Cowboy Ventures

## Investors

- Bull City Venture Partners (https://capitalatlas.ai/funds/bull-city-venture-partners) — Seed, Series A
- Cowboy Ventures (https://capitalatlas.ai/funds/cowboy-ventures) — Seed, Series A
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series A
- Essence VC (https://capitalatlas.ai/funds/essence-vc) — Series A
- Atlassian Ventures (https://capitalatlas.ai/funds/atlassian-ventures) — Series A
- Pickens Ventures (https://capitalatlas.ai/funds/pickens-ventures) — Series A