# Shinezone

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shinezone

- Industry: Software
- Headquarters: Shanghai, China
- Website: www.shinezone.com
- Total disclosed funding: $58M
- Latest round: Series B (Feb 17, 2017)
- Investors on record: 9

## About

Shinezone Inc is a game development and distribution company based in Shanghai, China, specializing in creating and publishing engaging interactive gaming experiences for a global audience.Founded in 2011 in Shanghai, China, Shinezone Inc focuses on developing and distributing interactive games. The company has undergone no significant pivots or changes in operations. Shinezone has raised a total of CNY 400 million in Series B financing on February 17, 2017, from investors including China Fortune Securities Co., Ltd. and Hi Tech Venture Capital. The company operates independently and has engaged in four deals to date.Shinezone Inc is known for its diverse portfolio of over 30 games, available in more than 20 countries and regions. The company specializes in both mobile and PC games, emphasizing innovative gameplay and engaging user experiences that cater to a wide audience. The talent pool of international game developers and thorough local market understanding ensures that Shinezone's products resonate well across geographical markets, including North America, Europe, and Southeast Asia.Shinezone Inc employs a multifaceted revenue model that includes direct-to-consumer sales and partnerships. Users access games through direct downloads or app stores, with options for in-app purchases and subscriptions. The company's transactional structure enables a steady revenue stream from individual consumers and collaborative ventures with other market players, aligning with industry standards for mobile and PC gaming.Shinezone plans to utilize the CNY 400 million raised in its Series B financing to support the development of new gaming products and expand its market reach. The company is focusing on new products that are currently in the pipeline, aimed at launching within the next few years. Additionally, Shinezone is targeting expansion into new markets, specifically within Southeast Asia, by 2020, in order to enhance its global presence and user base.

## Funding rounds

- Series B, Feb 17, 2017, $58M — Hi Tech Venture Capital, Jiuyou Fund, Nord Engine Group, Ningbo Bank, China Fortune Securities Co., Ltd., Shanshan Venture Capital
- Series A, Jun 27, 2016 — Hong Shan, YF Capital
- Series A, Aug 18, 2015 — Sinovation Ventures

## Investors

- Sinovation Ventures (https://capitalatlas.ai/funds/sinovation-ventures) — Series A
- Hong Shan — Series A
- YF Capital (https://capitalatlas.ai/funds/yf-capital) — Series A
- Hi Tech Venture Capital (https://capitalatlas.ai/funds/hi-tech-venture-capital) — Series B
- Jiuyou Fund (https://capitalatlas.ai/funds/jiuyou-fund) — Series B
- Nord Engine Group (https://capitalatlas.ai/funds/nord-engine-group) — Series B
- Ningbo Bank — Series B
- China Fortune Securities Co., Ltd. — Series B
- Shanshan Venture Capital (https://capitalatlas.ai/funds/shanshan-venture-capital) — Series B