# Shilili Hotel

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shilili-hotel

- Industry: Travel & Leisure
- Headquarters: Guilin, China
- Website: www.shilily.kuaizhan.com
- Total disclosed funding: $21M
- Latest round: Series B (May 20, 2018)
- Investors on record: 4

## About

Shilili Hotel specializes in digital engagement and e-commerce solutions, providing innovative tools and services that enhance online interactions and streamline commercial transactions for businesses.Founded in 2013 and headquartered in Guilin, China, Shilili Hotel focuses on developing digital solutions tailored for e-commerce. The company has raised a total of CNY 40 million through multiple funding rounds, with the most recent being a Series B financing on May 20, 2018, led by Qingsong Fund along with returning investors MPC and N5 Capital. The company has completed five deals to date.Shilili offers a diverse range of products and services primarily focused on enhancing digital engagement and e-commerce solutions. Their core offerings include advanced web development tools, customizable e-commerce platforms, and integrated digital marketing services designed to facilitate seamless online transactions and improve user experience. These products aim to address the challenges faced by businesses in establishing an effective online presence, optimizing sales channels, and engaging customers more effectively. Shilili serves a varied customer base, including small to medium-sized enterprises across multiple sectors, who seek to leverage technology to boost their market reach and operational efficiency. The company markets its solutions in several international markets, including North America, Europe, and parts of Asia, providing localized support to cater to the unique needs of different regions.Shilily's revenue model is primarily structured around subscription services and direct-to-consumer sales, offering clients a flexible pricing approach tailored to their specific requirements. The company generates income through annual subscriptions for their e-commerce platform, which includes a range of features such as inventory management, payment processing, and customer analytics, all aimed at enhancing business operations. Additionally, Shilili engages in partnerships with retailers, providing them with comprehensive marketing solutions aimed at increasing their online visibility and sales. This transactional framework allows Shilili to establish ongoing relationships with clients, ensuring consistent revenue generation through recurring subscriptions and service fees tied to performance metrics associated with their flagship products.Shilili plans to launch new products aimed at further enhancing user experience and digital engagement, although specific release dates have not been disclosed. The company is targeting expansion into markets in Southeast Asia and Europe by 2023, leveraging recent funding from the Series B round, which raised CNY 40 million, to support these initiatives. This financing will facilitate product development and marketing efforts to effectively penetrate these new regions.

## Funding rounds

- Series B, May 20, 2018, $6.3M — Qingsong Fund, N5 Capital, MPC
- Series A, Feb 14, 2017, $15M — MPC
- Angel, Jan 30, 2014 — Yuhe Capital

## Investors

- Yuhe Capital — Angel
- MPC — Series A, Series B
- Qingsong Fund (https://capitalatlas.ai/funds/qingsong-fund) — Series B
- N5 Capital (https://capitalatlas.ai/funds/n5-capital) — Series B