# Shift One

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shift-one

- Industry: Software
- Headquarters: Arlington, US
- Website: www.shiftone.com
- Total disclosed funding: $4.9M
- Latest round: Seed (Feb 26, 2019)
- Investors on record: 4

## About

Shift One Inc. specializes in innovative solutions aimed at reducing turnover in the hourly workforce, primarily within the restaurant sector, utilizing gamification to enhance employee engagement and performance.Founded in 2015 in Arlington, US, Shift One Inc. focuses on providing technology solutions tailored for the hospitality industry. The company was co-founded by Ashish Gambhir and Kam Desai, who have significant experience in developing operational efficiencies in service-oriented businesses. In February 2019, Shift One raised USD 2.60 mn in a Seed funding round led by Entrepreneurs Fund and supported by Bowery Capital and NRD Capital. With a total of 2 deals, the company has sought investment to enhance its platform capabilities and market reach.Shift One provides a comprehensive suite of solutions designed to address the high turnover rates prevalent in America’s hourly workforce. Its core offerings include a mobile platform that integrates various performance and scheduling data sources, such as Point of Sale (PoS) systems and guest reviews, to enhance employee engagement through gamification and recognition. The platform employs proprietary game mechanics, such as daily missions and leaderboards, to foster a competitive spirit among team members, ultimately aiming to boost critical business metrics, including Per Person Average Sales by 4-15%. Targeted primarily at the restaurant industry, Shift One serves clients like Applebee's, Dave & Buster's, and Ruby Tuesday across geographical markets in the United States, helping organizations streamline communication, recognition, and scheduling to create a more engaged workforce.Shift One's revenue model is based on subscription services tailored to businesses within the hospitality sector, enabling direct engagement with their hourly employees. Clients typically subscribe to access the Shift One platform, which allows for real-time performance tracking and recognition capabilities. This subscription structure supports B2B transactions, focusing on partnerships with restaurant chains and franchisees that require robust employee engagement solutions. The platform's effectiveness is illustrated through the substantial performance gains reported by users, such as a 20% increase in sales for the "Perfect Margarita" at Applebee's. This success showcases the value clients derive from integrating Shift One's gamification and recognition tools into their operations.Shift One Inc. aims to leverage its recent Seed funding of USD 2.60 mn, raised in February 2019, to expand its product offerings and market presence. The company is in the process of developing new features for its platform that are expected to be launched in the coming quarters. Additionally, Shift One plans to explore expansion into new geographic regions, specifically targeting markets outside the US by 2020. The funding will be utilized to scale operations, enhance product development, and facilitate entry into these new markets.

## Funding rounds

- Seed, Feb 26, 2019, $2.6M — Entrepreneurs Fund, Bowery Capital, NRD Capital
- Seed, Mar 16, 2017, $2.3M — The Entrepreneurs' Fund, Bowery Capital

## Investors

- The Entrepreneurs' Fund (https://capitalatlas.ai/funds/the-entrepreneurs-fund) — Seed
- Bowery Capital (https://capitalatlas.ai/funds/bowery-capital) — Seed
- Entrepreneurs Fund (https://capitalatlas.ai/funds/entrepreneurs-fund) — Seed
- NRD Capital (https://capitalatlas.ai/funds/nrd-capital) — Seed