# Shift

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shift-3

- Industry: Business Support Services
- Headquarters: Munich, Germany
- Website: www.shift.parts
- Latest round: Seed (Sep 30, 2018)
- Investors on record: 3

## About

Shift GmbH specializes in creating innovative automotive components to optimize vehicle performance and efficiency, focusing on high-quality aftermarket parts for the automotive industry.Founded in 2017 in Munich, Germany, Shift GmbH develops advanced automotive parts and has executed 2 deals since its inception. The company is led by co-founders Carsten Waldeck and Samuel Waldeck. In December 2019, Shift GmbH was acquired by Xometry, Inc., a company backed by several prominent investors.Shift.parts specializes in the development and provision of innovative automotive components designed to enhance vehicle performance and efficiency. Their core product offerings include aftermarket parts that leverage advanced materials and engineering techniques to provide superior durability and reliability. The company's products aim to address several critical use cases, including performance enhancement, fuel efficiency improvement, and sustainability in automotive manufacturing. Shift.parts caters primarily to automotive manufacturers and aftermarket suppliers, engaging with both B2B clients and end users who are keen on optimizing vehicle performance. The geographical markets served by the company extend across North America, Europe, and select regions in Asia, allowing them to tap into a diverse customer base with varying automotive needs.Shift.parts generates revenue through a structured B2B transaction model, focusing on partnerships with automotive manufacturers and wholesale distributors. Their sales approach includes negotiated contracts for bulk orders of aftermarket parts, ensuring a steady flow of high-volume transactions with established clients. Pricing plans for their flagship products are strategically set to reflect the high-quality standards and advanced technology featured in their offerings. This revenue model supports ongoing investment in research and development, positioning Shift.parts as a competitive player in the automotive parts market. By focusing on long-term partnerships and a direct sales approach, the company establishes a robust revenue stream that aligns with its growth objectives.Shift GmbH has strategic plans for future growth, including the development of new automotive parts, although specific new product launches and timelines have not been disclosed. The company is exploring expansion into additional markets across Europe and Asia by the end of 2023. The recent acquisition by Xometry, Inc. is expected to enhance Shift GmbH's capabilities, utilizing the synergies from this partnership to support growth initiatives.

## Funding rounds

- Seed, Sep 30, 2018 — TA Ventures, Impulse VC, Cherry Ventures

## Investors

- TA Ventures (https://capitalatlas.ai/funds/ta-ventures) — Seed
- Impulse VC (https://capitalatlas.ai/funds/impulse-vc) — Seed
- Cherry Ventures (https://capitalatlas.ai/funds/cherry-ventures) — Seed