# Shi San Yu

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shi-san-yu

- Industry: Consumer Products
- Headquarters: Hangzhou, China
- Total disclosed funding: $1.5M
- Latest round: Series A (Oct 14, 2020)
- Investors on record: 4

## About

Founded in 2016 and based in Hangzhou, China, Shi San Yu operates as a Chinese-style brand that focuses on content creation and supply chain building. The company has cooperated with Tencent Games, NetEase Games, and Daylight Films to launched Chinese Hanfu. It also set up its first store in Hangzhou West Lake. In October 2020, Shi San Yu raised CNY 10 million in series A funding led by new investor Coatue Management, with participation from other new investors Honey Capital, Snow Lake Capital, and ZhenFund.

The company's main products include original Chinese Hanfu, national style clothing, shoes, boots, bags, household and other national style daily consumer goods. Shi San Yu has launched series of products such as Dunhuang series, Flower Dynasty series, Shanhaijing series and Living Colors series. The products can be sold both online and offline.

Shi San Yu will cooperate with POP Mart and some cultural tourism attractions.

## Funding rounds

- Series A, Oct 14, 2020, $1.5M — Coatue Management, ZhenFund, Snow Lake Capital, Honey Capital

## Investors

- Coatue Management (https://capitalatlas.ai/funds/coatue-management) — Series A
- ZhenFund (https://capitalatlas.ai/funds/zhenfund) — Series A
- Snow Lake Capital — Series A
- Honey Capital (https://capitalatlas.ai/funds/honey-capital) — Series A