# Shepper

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shepper

- Industry: Business Support Services
- Headquarters: London, UK
- Website: www.shepper.com
- Total disclosed funding: $5.5M
- Latest round: Series A (Aug 3, 2018)
- Investors on record: 2

## About

Shepper Limited specializes in data collection and analysis, offering tailored insights to businesses for effective decision-making. The company employs a vast network of local representatives to gather critical data across various sectors.Founded in 2016 in London, UK, Shepper Limited provides data collection services that enhance business decision-making. The company has undergone significant growth since its inception, raising GBP 4.2 million in a SERIES A funding round in August 2018, with a total amount raised of GBP 4.2 million. The funding was backed by Aviva Ventures and Idekapital Fund 1 AS, valuing the company at GBP 15.26 million post-money. The founders, Ben Prouty and Jan Vanhoutte, have a history of entrepreneurial experience, with Lindsay Forster serving as the current CEO.Shepper offers comprehensive data collection and analysis solutions designed for businesses that require accurate, real-time insights. Key offerings include bespoke data collection services, auditing, brand solutions, and mystery shopping. With over 200,000 local representatives known as 'Shepherds,' Shepper collects essential data across sectors such as retail, real estate, and services. This enables clients to address diverse needs, from in-store product tracking to competitor pricing analysis, ensuring informed decision-making based on reliable data. The company serves clients across the UK, Europe, and beyond, catering to a wide array of industries.Shepper's revenue model is built on service-based transactions primarily focused on B2B relationships. Income is generated through contracts and service agreements with businesses that need ongoing data collection and analysis. Clients usually engage Shepper on a subscription basis or tailored project pricing, with contracts customized to meet specific data requirements. This structure allows businesses to leverage Shepper's proprietary AI technology and reporting tools, facilitating actionable insights through real-time dashboards and reporting capabilities.Looking ahead, Shepper plans to refine its offerings and expand into new geographic markets. The recent SERIES A funding of GBP 4.2 million will support the development of new products and enhance existing services. By leveraging this capital, Shepper aims to improve its technology and broaden its reach within the UK and Europe, with specific targets for market entry being evaluated. The funding will also facilitate ongoing enhancements to their data collection capabilities, including the design of new tools to meet emerging business needs.

## Funding rounds

- Series A, Aug 3, 2018, $5.5M — Aviva Ventures, Idekapital

## Investors

- Aviva Ventures (https://capitalatlas.ai/funds/aviva-ventures) — Series A
- Idekapital (https://capitalatlas.ai/funds/idekapital) — Series A