# Shenzhen Pindao Catering Management Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shenzhen-pindao-catering-management-co

- Industry: Consumer Products
- Headquarters: Shenzhen, China
- Website: www.naixuecha.com
- Total disclosed funding: $215M
- Latest round: Series C (Dec 31, 2020)
- Investors on record: 4

## About

Based in Shenzhen, China, Shenzhen Pindao Catering Management Co., Ltd. operates in the tea beverage sector, focusing on high-quality tea products that appeal to a young, health-conscious consumer base.Founded in 2015 and headquartered in Shenzhen, China, Shenzhen Pindao Catering Management Co., Ltd. specializes in tea beverages. The company has completed a total of 7 deals, with the most recent funding round occurring on June 18, 2021. In this round, the company raised USD 155.00 mn in a Pre-IPO initiative, with notable investors including CCB International and UBS SDIC Capital Management. The CEO of the company is Xin Peng.Shenzhen Pindao Catering Management Co., Ltd. offers a diverse range of premium tea beverages under its Nayuki brand. Their core product line includes unique items such as the "?????" (Dominant Peach) and the "?????" (Duck Shit Aroma series), which are crafted from high-quality ingredients aimed at a demographic that values innovative and health-oriented options in the beverage market.Shenzhen Pindao Catering Management Co., Ltd. generates revenue through direct sales of its beverages via flagship stores and online platforms, including major e-commerce sites. Their pricing strategy is aligned with their premium product positioning, reflecting the quality of their ingredients and brand value. Additionally, the company may partner with select retailers to enhance market visibility and extend its reach into both physical and digital marketplaces.In June 2021, Shenzhen Pindao Catering Management Co., Ltd. successfully raised USD 155.00 mn in an IPO, which will support its future growth plans. The company intends to expand its product offerings and is exploring new markets, with a focus on urban centers where demand for premium lifestyle products is high. Details of upcoming products and specific target markets or regions for expansion are yet to be disclosed.

## Funding rounds

- Series C, Dec 31, 2020, $100M — PAG, YF Capital
- Series B, Jun 9, 2020, $100M — Shenzhen Capital Real Estate Fund
- Angel, Nov 9, 2016, $15M — Tiantu Capital

## Investors

- Tiantu Capital (https://capitalatlas.ai/funds/tiantu-capital) — Angel
- Shenzhen Capital Real Estate Fund (https://capitalatlas.ai/funds/shenzhen-capital-real-estate-fund) — Series B
- PAG (https://capitalatlas.ai/funds/pag) — Series C
- YF Capital (https://capitalatlas.ai/funds/yf-capital) — Series C