# Shenzhen Good Family Industry Company

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shenzhen-good-family-industry-company

- Industry: Travel & Leisure
- Headquarters: Shenzhen, China
- Website: www.goodfamily.cc
- Latest round: Series C (Nov 23, 2018)
- Investors on record: 2

## About

Shenzhen Good Family Industry Company Ltd. is engaged in developing innovative fitness products and wellness solutions that enhance athletic performance and promote healthy lifestyles among diverse communities.Founded in 1994, Shenzhen Good Family Industry Company Ltd. specializes in fitness solutions. The company is headquartered in Shenzhen, China. The firm has undergone various strategic developments, resulting in three significant deals, with the latest funding round being a Growth round. The founder, Zhang Jiahua, has a history of entrepreneurship, although details on other companies are not provided. In November 2018, the company raised CNY 60.00 mn in Growth funding from investors including Fortune Capital, aiming to enhance its market presence.Shenzhen Good Family Industry Company Ltd. focuses on creating innovative fitness products aimed at improving athletic performance and overall health. Their core offerings include outdoor fitness equipment, wellness programs, and recovery solutions tailored for sports enthusiasts and the public. Products are designed for various environments such as parks and fitness centers, primarily in urban areas, to encourage healthy living among local communities across China, especially in major cities like Shenzhen.The revenue model of Shenzhen Good Family Industry Company Ltd. is built on direct sales of fitness solutions and collaborations with local governments and sports organizations. Sales are facilitated through B2B agreements, providing municipalities and educational institutions with fitness equipment for public amenities, while also engaging in direct-to-consumer sales of fitness solutions for families and individuals. The company’s flagship products, including outdoor fitness stations, are available for bulk purchase and retail, catering to a wide range of customers.Following their recent funding round in November 2018, Shenzhen Good Family Industry Company Ltd. plans to leverage the CNY 60.00 mn raised to develop new fitness products and expand its market reach. The company is actively designing upcoming fitness solutions aimed at meeting growing health demands. Plans for geographic expansion target additional urban markets within China, with specific timelines for rollout contingent upon product readiness and market conditions.

## Funding rounds

- Series C, Nov 23, 2018 — Fortune Capital
- Series B, Nov 3, 2015 — Everbright Capital

## Investors

- Everbright Capital (https://capitalatlas.ai/funds/everbright-capital) — Series B
- Fortune Capital — Series C