# Shenzhen Easy Connection Technology Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shenzhen-easy-connection-technology-co

- Industry: Software
- Headquarters: Shenzhen, China
- Website: www.workec.com
- Total disclosed funding: $27M
- Latest round: Series D (Feb 25, 2021)
- Investors on record: 8

## About

Established in 2008 and based in China, Shenzhen Easy Connection Technology Co., Ltd. is a software developer for content management, sales reporting, marketing, and collaboration. In 2020, it became a member of the Tencent SaaS Technology Alliance. In 2017,  the business revenue reached CNY 198 million.

The company has developed a system EC SCRM that contains functions of customer asset management, interactive marketing, intelligent sales, and full-link management. EC SCRM serves more than 30,000 customers in education, finance, corporate services, technology, beauty industry, retail, and other industries, which include xuedo.com, Huatai Security, China Unicom, etc. It also provides total solutions for education and training, Internet technology, franchising, financial services, medical and health, business services, and telephone communication.

## Funding rounds

- Series D, Feb 25, 2021, $15M — R13 Capital, Genilink Capital, Qinglan Capital
- Series C, Jul 2, 2019, $12M — SAIF Partners, Tencent Investment, Mangrove Capital
- Series B, Sep 16, 2015 — NewMargin Ventures, SAIF Partners
- Angel, Jan 20, 2011 — Empower Investment

## Investors

- Empower Investment (https://capitalatlas.ai/funds/empower-investment) — Angel
- NewMargin Ventures (https://capitalatlas.ai/funds/newmargin-ventures) — Series B
- SAIF Partners (https://capitalatlas.ai/funds/saif-partners) — Series B, Series C
- Tencent Investment — Series C
- Mangrove Capital (https://capitalatlas.ai/funds/mangrove-capital) — Series C
- R13 Capital (https://capitalatlas.ai/funds/r13-capital) — Series D
- Genilink Capital (https://capitalatlas.ai/funds/genilink-capital) — Series D
- Qinglan Capital (https://capitalatlas.ai/funds/qinglan-capital) — Series D