# Shenzhen DidaTravel Technology Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shenzhen-didatravel-technology-co

- Industry: Travel & Leisure
- Headquarters: Shenzhen, China
- Website: www.didatravel.com
- Latest round: Series B (Apr 7, 2021)
- Investors on record: 3

## About

Shenzhen DidaTravel Technology Co., Ltd. specializes in B2B travel distribution, utilizing advanced technology and AI to enhance travel solutions for hoteliers and agents, focusing on the Asian market.Founded in 2012, Shenzhen DidaTravel Technology Co., Ltd. operates from Shenzhen, China, offering innovative travel distribution services. The company was founded by Weilue Wu, who has previously established other ventures in the travel industry. Dida has engaged in 2 notable funding deals, with the latest round in April 2021 raising CNY 50.000 mn from investors including Shenzhen Capital Group and Shenzhen Guolong Capital, bringing the total amount raised to CNY 50.000 mn.Dida specializes in high-value global B2B travel distribution, leveraging advanced technology and AI to streamline travel solutions for hoteliers and travel agents. Their core offerings include a sophisticated API that provides seamless access to a broad portfolio of over 1.5 million travel products, which span hotels, flights, activities, and transportation. This technology-first approach facilitates efficient distribution across diverse markets, particularly focusing on the Chinese outbound market and broader Asia-Pacific regions. Dida aims to simplify the complexities of the fragmented travel industry, ensuring that their clients — which include travel agents, tour operators, and travel management companies — can easily connect with higher-value guests who tend to book further in advance, stay longer, and cancel less frequently.Dida's revenue model primarily revolves around B2B transactions with travel distributors, hoteliers, and retailers. The company generates income through partnerships and integrations with various travel sellers, including travel agents and tour operators, who utilize Dida’s API and booking portal to access and manage travel products. These transactions typically involve commission-based structures where Dida earns revenue based on the bookings made through its platform. Additionally, Dida provides tailored marketing solutions to tourism boards and hotel chains, enhancing their visibility in key markets, which further contributes to their revenue streams. The comprehensive range of services offered positions Dida as a critical player in the travel distribution sector, facilitating significant transactions for their partners across more than 120 markets globally.In April 2021, Shenzhen DidaTravel Technology Co., Ltd. secured a funding round led by Alibaba Group to accelerate its expansion and digitalization in the global tourism supply chain. The company plans to introduce new products aimed at enhancing B2B travel solutions, although specific release dates have not been disclosed. Dida aims to expand into additional markets within Asia-Pacific by the end of 2023, leveraging recent funding to support these initiatives.

## Funding rounds

- Series B, Apr 7, 2021 — Alibaba Group, Shenzhen Capital Real Estate Fund, Shenzhen Guolong Capital

## Investors

- Alibaba Group — Series B
- Shenzhen Capital Real Estate Fund (https://capitalatlas.ai/funds/shenzhen-capital-real-estate-fund) — Series B
- Shenzhen Guolong Capital — Series B