# Shelf Engine

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shelf-engine

- Industry: Software
- Headquarters: Seattle, US
- Website: www.shelfengine.com
- Total disclosed funding: $46M
- Latest round: Series B (Mar 18, 2021)
- Investors on record: 12

## About

Shelf Engine, based in Seattle, US, specializes in innovative grocery supply chain solutions that optimize ordering processes for highly perishable items while effectively minimizing food waste.Shelf Engine, founded in 2015, offers a sophisticated grocery supply chain solution that enhances ordering efficiency for perishable goods. The company has secured funding through multiple rounds, including a Series B in which they raised USD 41.00 mn. The recent funding round was led by General Catalyst Partners, among other investors. The company's journey has seen it engaging in 6 different deals, with the most recent deal occurring on March 27, 2025. Bede Jordan is the founder of Shelf Engine, who has a background in establishing innovative tech solutions in the retail sector.Shelf Engine provides an advanced grocery supply chain solution aimed at improving the efficiency of ordering perishable products. Utilizing intelligent forecasting technology, it analyzes daily sales data and external factors to create precise, profit-maximizing orders. The automated system addresses key challenges faced by grocery retailers, such as stockouts and waste, thereby enhancing sales and customer satisfaction. Their client base primarily consists of grocery retailers across North America, including Kimberton Whole Foods, focusing on inventory management and waste reduction.Shelf Engine generates revenue through a subscription model, providing B2B services that streamline the ordering process for grocery retailers. The automated system facilitates order submissions directly to suppliers, optimizing inventory management and aligning with sustainability goals by significantly reducing food waste within the grocery sector.In March 2025, Shelf Engine was acquired by Crisp, Inc. This acquisition aims to integrate Shelf Engine's advanced demand forecasting and automated ordering algorithms into Crisp's platform, thereby enhancing inventory optimization and reducing food waste. The combined efforts are expected to improve shelf management for retailers as they leverage the strengths of both companies.

## Funding rounds

- Series B, Mar 18, 2021, $41M — Foundation Capital, General Catalyst Partners, Granite Asia, Correlation Ventures, Founders' Co-op, Initialized Capital, Firebolt Ventures, Soma Capital Management, 1984 Ventures
- Series A, Oct 2, 2018, $4.3M — Bain Capital, Foundation Capital, Granite Asia, Founders' Co-op, Initialized Capital, Liquid 2 Ventures, 1984 Ventures
- Seed, Jul 1, 2018 — Pioneer Fund
- Seed, Feb 6, 2017, $0.8M — Initialized Capital, Liquid 2 Ventures

## Investors

- Initialized Capital (https://capitalatlas.ai/funds/initialized-capital) — Seed, Series A, Series B
- Liquid 2 Ventures (https://capitalatlas.ai/funds/liquid-2-ventures) — Seed, Series A
- Pioneer Fund (https://capitalatlas.ai/funds/pioneer-fund) — Seed
- Bain Capital (https://capitalatlas.ai/funds/bain-capital) — Series A
- Foundation Capital (https://capitalatlas.ai/funds/foundation-capital) — Series A, Series B
- Granite Asia (https://capitalatlas.ai/funds/granite-asia) — Series A, Series B
- Founders' Co-op (https://capitalatlas.ai/funds/founders-co-op) — Series A, Series B
- 1984 Ventures (https://capitalatlas.ai/funds/1984-ventures) — Series A, Series B
- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Series B
- Correlation Ventures (https://capitalatlas.ai/funds/correlation-ventures) — Series B
- Firebolt Ventures (https://capitalatlas.ai/funds/firebolt-ventures) — Series B
- Soma Capital Management (https://capitalatlas.ai/funds/soma-capital-management) — Series B