# Sharesies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sharesies

- Industry: Financial Services
- Headquarters: Wellington, New Zealand
- Website: www.sharesies.nz
- Total disclosed funding: $36M
- Latest round: Series C (Oct 26, 2021)
- Investors on record: 5

## About

Sharesies Limited is an investment platform that empowers users in New Zealand, Australia, and the US to invest in a diverse range of assets, including shares and funds, with a user-friendly approach and innovative features.Sharesies Limited, founded in 2016 in Wellington, New Zealand, operates as an investment platform that enables users to invest in various assets. Its founders include Brooke Roberts, Jay Gamey, Leighton Roberts, Martyn Smith, and Sonya Williams. The company has raised a total of NZD 50.000 mn from 3 funding rounds, with the latest being a Series C round on October 26, 2021, led by Amplo and supported by investors such as Benton Group and Icehouse Ventures. The current company valuation stands at NZD 578.619 mn.Sharesies provides an innovative investment platform that allows users to invest in a diverse range of assets including New Zealand, US, and Australian shares, as well as exchange-traded funds (ETFs) and managed funds. The platform is designed to cater to both novice and experienced investors, facilitating a user-friendly experience with features such as Auto-invest, which enables users to automate their investment contributions, and Kids Accounts aimed at introducing children to investing. Customers benefit from flexible investment options without the burden of minimum investment requirements, making it accessible to a broad demographic. Sharesies operates primarily in New Zealand but also serves markets in Australia and the United States, providing a comprehensive investment solution that encourages wealth development tailored to individual preferences and risk profiles.Sharesies generates revenue primarily through a subscription-based pricing model that offers various pricing plans to users, allowing them to select a plan that best suits their investment needs. The company enables transactions through its platform by allowing clients to invest in shares and funds, which may include both direct investments and automated contributions via Auto-invest features. Specific pricing plans are structured to provide users with competitive rates while maintaining flexibility, with some plans offering annual payment options to reduce fees. The revenue model not only supports individual investors but also includes children through the Kids Accounts, which aim to foster early financial literacy and investment habits. Through its diverse product offerings, Sharesies builds relationships with its client base, encouraging regular engagement and investment activity on the platform.In October 2021, Sharesies Limited raised NZD 50.000 mn in Series C funding led by Amplo, with participation from Benton Group, Greenmount Capital, and Even Capital. The funding will be utilized for product development, which may include upcoming new features designed to enhance user experience. Sharesies aims to expand into new markets, specifically targeting growth in Australia and the United States, leveraging the recent funding to support these initiatives. The strategic focus on enhancing product offerings and geographical expansion indicates a clear path for future growth.

## Funding rounds

- Series C, Oct 26, 2021, $36M — Icehouse Ventures, Amplo, Even Capital, Benton Group, Greenmount Capital

## Investors

- Icehouse Ventures (https://capitalatlas.ai/funds/icehouse-ventures) — Series C
- Amplo (https://capitalatlas.ai/funds/amplo) — Series C
- Even Capital (https://capitalatlas.ai/funds/even-capital) — Series C
- Benton Group (https://capitalatlas.ai/funds/benton-group) — Series C
- Greenmount Capital (https://capitalatlas.ai/funds/greenmount-capital) — Series C