# Shani Darden Skincare

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shani-darden-skincare

- Industry: Consumer Products
- Headquarters: Los Angeles, US
- Website: www.shanidarden.com
- Latest round: Seed (Jul 25, 2019)
- Investors on record: 2

## About

Shani Darden Skincare, Inc. is a skincare company focused on developing clinical facial products that address various skin issues, emphasizing effective solutions backed by scientific research.Founded in 2013 in Los Angeles, US by Shani Darden, the company specializes in skincare solutions without major pivots or changes in operations. The current CEO is Michelle Shigemasa, with Tim Warner also in the leadership team. Shani Darden has built a reputation as a skincare expert prior to establishing her own brand. In July 2019, Shani Darden Skincare, Inc. raised an undisclosed amount of Seed funding led by BAM Ventures and Beechwood Capital, marking a significant investment in their growth.Shani Darden Skincare specializes in a range of clinical facial products designed to tackle diverse skin concerns. Their offerings include cleansers, toners, serums, moisturizers, masks, and devices, all formulated with scientifically backed ingredients. The 5-Star Retinol Serum is a flagship product aimed at anti-aging, and the brand serves consumers across the United States, Canada, and select international markets.The company's revenue model is primarily built around direct-to-consumer sales through their website, allowing customers to purchase products individually or in curated sets. High-performance products like the Retinol Serum are central to their revenue strategy, along with promotional tactics such as free samples with orders over a set amount, supporting the premium positioning of the brand.The company plans to utilize the recent funding from July 2019 to enhance its product offerings and expand into new markets. Specific upcoming products are in development, although no release dates are available. Shani Darden Skincare aims to enter additional international markets, which will be defined in upcoming strategies.

## Funding rounds

- Seed, Jul 25, 2019 — Beechwood Capital, BAM Ventures

## Investors

- Beechwood Capital (https://capitalatlas.ai/funds/beechwood-capital) — Seed
- BAM Ventures (https://capitalatlas.ai/funds/bam-ventures) — Seed