# Shanghai Shizhuang Trading Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shanghai-shizhuang-trading-co

- Industry: Consumer Products
- Headquarters: Shanghai, China
- Website: www.poizon.com
- Latest round: Series A (Apr 29, 2019)
- Investors on record: 1

## About

Shanghai Shizhuang Trading Co., Ltd. operates the POIZON APP, a platform specializing in the online retail of authenticated sneakers, apparel, luxury handbags, and accessories for fashion-conscious consumers.Founded in 2015 and headquartered in Shanghai, China, Shanghai Shizhuang Trading Co., Ltd. focuses on online retail for authenticated fashion items. The company raised USD 1000.00 mn in its Series A funding round in April 2019 from DST Global, which marked a key milestone in its growth strategy.The POIZON APP specializes in the online retail of authenticated sneakers, apparel, luxury handbags, and various accessories targeted at fashion-conscious consumers. The core offering is its authentication service, which supports over 300 brands, ensuring customers receive genuine products. This service is particularly valuable in the sneaker and luxury goods markets, where counterfeits are prevalent. The platform allows users to scan items for a legitimate check, facilitating a seamless shopping experience for both buyers and sellers. The app serves a diverse clientele, including sneaker enthusiasts, fashion lovers, and luxury consumers primarily in North America, Europe, and select regions in Asia, addressing the need for trust and security in online transactions.The revenue structure for POIZON APP is primarily driven by direct-to-consumer transactions involving both individual purchases and potential subscription services for enhanced user experiences. Customers access the platform to purchase authenticated items directly from the app, with transaction fees associated with each sale. Partnerships with retailers and brands may also contribute to revenue through co-marketing initiatives and collaborative promotions. The app's flagship service, the legit check feature, enhances consumer confidence and generates revenue by charging fees for each authentication request. The overall financial performance of the app hinges on maintaining a robust user base while continuously expanding its product offerings within the luxury and collectibles markets.In April 2019, Shanghai Shizhuang Trading Co., Ltd. secured funding to support its growth strategy, focusing on new product launches and geographic expansion. The company aims to introduce additional categories of luxury goods and enhance its app features in the coming year. Targeting growth in Europe and select Asian markets, the company plans to broaden its reach by the end of 2023, leveraging the funds from the Series A round to facilitate these initiatives.

## Funding rounds

- Series A, Apr 29, 2019 — DST Global

## Investors

- DST Global (https://capitalatlas.ai/funds/dst-global) — Series A