# Shanghai Reach Media Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shanghai-reach-media-co

- Industry: Marketing/Advertising
- Headquarters: Shanghai, China
- Website: www.reachmedia.cn
- Total disclosed funding: $15M
- Latest round: Series B (Jun 22, 2018)
- Investors on record: 6

## About

Shanghai Reach Media Co. Ltd. offers specialized community-targeted marketing solutions, bridging brands and customers through innovative digital advertising, social media strategies, and data analytics.Founded in 2004 in Shanghai, China, Shanghai Reach Media Co. Ltd. focuses on providing marketing solutions. The company raised CNY 100 million in Series B funding in June 2018, backed by investors including Jeneration Capital and iCarbonX. The firm has completed three deals, with its latest deal on June 22, 2018.?????? (Shanghai Reach Media Co., Ltd.) specializes in community-targeted marketing solutions designed to bridge the gap between brands and their potential customers through a comprehensive suite of services. The company's primary offerings include digital advertising, social media marketing, and data-driven insights aimed at enhancing brand visibility and engagement within specific communities. By leveraging advanced analytics and targeted marketing strategies, ?????? seeks to address challenges such as customer acquisition and retention faced by businesses across various sectors. Their clientele spans diverse industries, including retail, real estate, and consumer goods, indicating a robust demand for their services. The company primarily operates within the Chinese market but is also expanding its reach to select international markets, focusing on urban centers where digital engagement is rapidly growing.?????? generates revenue through a combination of service-based transactions and partnerships with businesses. The firm engages clients on a project basis, where companies contract them for specific marketing campaigns tailored to their needs. The transaction structures commonly involve retainer agreements or fixed-price contracts that may vary depending on the scope and complexity of the services requested. While pricing details for individual services are not disclosed, the company’s flagship offerings include tailored digital marketing packages that cater to both B2B and direct-to-consumer models. This structured approach allows ?????? to maintain a steady revenue stream, ensuring a continuous collaboration with clients seeking to enhance their market presence.In June 2018, Shanghai Reach Media Co. Ltd. raised CNY 100 million in Series B funding which will support their initiatives in launching new products and expanding their market presence. The company plans to develop innovative marketing technologies aimed at enhancing service delivery and effectiveness. Additionally, they are targeting geographic expansion into urban areas across Southeast Asia by 2022, where digital advertising demand is expected to grow substantially. This strategic direction aims to leverage their existing expertise to capture emerging market opportunities.

## Funding rounds

- Series B, Jun 22, 2018, $15M — iCarbonX, Jeneration Capital, Kingkey Group, WINNER Technology
- Angel, Jan 20, 2016 — SmallVille Capital, Shanghai Dongxi Investment Development

## Investors

- SmallVille Capital (https://capitalatlas.ai/funds/smallville-capital) — Angel
- Shanghai Dongxi Investment Development (https://capitalatlas.ai/funds/shanghai-dongxi-investment-development) — Angel
- iCarbonX — Series B
- Jeneration Capital (https://capitalatlas.ai/funds/jeneration-capital) — Series B
- Kingkey Group — Series B
- WINNER Technology — Series B