# Shanghai NewFIT Technology Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shanghai-newfit-technology-co

- Industry: Financial Services
- Headquarters: Shanghai, China
- Website: www.upbaa.com
- Latest round: Series A (Jun 10, 2015)
- Investors on record: 1

## About

Shanghai NewFIT Technology Co., Ltd. is a technology firm focused on developing advanced smart sports electronics that enhance athletic performance through innovative devices and user engagement.Founded in 2013 and headquartered in Shanghai, China, Shanghai NewFIT Technology Co., Ltd. specializes in smart sports technology. The company has adapted its business strategies to cater to a growing demand for innovative fitness solutions. It has secured funding through 2 deals, with the most recent being a Series A round on June 10, 2015, from Legend Capital.Shanghai NewFIT Technology Co., Ltd. offers a range of advanced smart sports electronic products, including intelligent golf trajectory analysis systems, smart punching bags, speed balls, and boxing gloves. Their fitness segment features innovative solutions like smart sit-up assist devices and intelligent abdominal rollers, designed for both amateur and professional athletes to enhance training efficiency.The revenue model is based on direct sales of smart sports products through diverse distribution channels. The company engages in B2B partnerships with sports retailers and fitness centers, supporting bulk purchases and tailored options. Their flagship products, like the intelligent golf trajectory analysis system, significantly contribute to revenue from individual sales and subscription services for software enhancements.With the recent Series A funding secured on June 10, 2015, Shanghai NewFIT Technology Co., Ltd. aims to expand its product line and geographic reach. The company plans to release new smart sports devices by mid-2024 and is targeting expansion into markets across Asia and Europe by the end of 2025. The funding will be pivotal in supporting these initiatives, allowing for further development and marketing efforts.

## Funding rounds

- Series A, Jun 10, 2015 — Legend Capital

## Investors

- Legend Capital — Series A