# Shanghai Mozheng Advertising Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shanghai-mozheng-advertising-co

- Industry: Marketing/Advertising
- Headquarters: Shanghai, China
- Total disclosed funding: $35M
- Latest round: Series C (Apr 21, 2017)
- Investors on record: 8

## About

Founded in 2014 and based in Beijing, China, Shanghai Mozheng Advertising Co., Ltd. operates as MobiExchanger, a provider of marketing solutions for advertisers and companies based on marketing insights and target audience positioning algorithms.

The company's main business is providing integrated smart advertising solutions. The company's self-developed products include mobile intelligence iATD, programmatic optimization iUAP platform), and smart self-media iSocial platform. Its products are used in the field of digital advertising and marketing.

The company generates revenue by offering a comprehensive suite of smart advertising services and products. It earns income through the provision of its advertising platforms, data analysis services, and by facilitating programmatic advertising transactions.

## Funding rounds

- Series C, Apr 21, 2017, $15M — Hangzhou Envision Investment
- Series B, Sep 21, 2016 — PreIPO Capital Partners, Zimu (Beijing) Fund Management
- Series B, Apr 15, 2016, $20M — My Tech China, Beijing Bo Le Zong Heng Investment Management
- Series A, Mar 25, 2015 — NewMargin Ventures
- Angel, Apr 30, 2014 — NewMargin Ventures, Galileo Ventures, PreAngel Fund

## Investors

- NewMargin Ventures (https://capitalatlas.ai/funds/newmargin-ventures) — Angel, Series A
- Galileo Ventures — Angel
- PreAngel Fund (https://capitalatlas.ai/funds/preangel-fund) — Angel
- My Tech China (https://capitalatlas.ai/funds/my-tech-china) — Series B
- Beijing Bo Le Zong Heng Investment Management — Series B
- PreIPO Capital Partners (https://capitalatlas.ai/funds/preipo-capital-partners) — Series B
- Zimu (Beijing) Fund Management (https://capitalatlas.ai/funds/zimu-beijing-fund-management) — Series B
- Hangzhou Envision Investment (https://capitalatlas.ai/funds/hangzhou-envision-investment) — Series C