# Shanghai Meiweibuyongdeng Network Technology Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shanghai-meiweibuyongdeng-network-technology-co

- Industry: Software
- Headquarters: Shanghai, China
- Website: www.mwee.cn
- Total disclosed funding: $99M
- Latest round: Series C (Oct 27, 2015)
- Investors on record: 9

## About

Shanghai Meiweibuyongdeng Network Technology Co., Ltd. offers digital marketing solutions for restaurants and local businesses in China, focusing on enhancing customer engagement and operational efficiency through innovative online platforms and marketing strategies.Founded in 2013 and headquartered in Shanghai, China, Shanghai Meiweibuyongdeng Network Technology Co., Ltd. specializes in providing digital marketing services to the restaurant industry. The company has completed seven deals, with its most recent funding round being a Series D, raising CNY 400.000 mn from notable investors including Alibaba Group, Baidu, and Meituan, leading to a current company valuation of CNY 4,000.000 mn. The founders include Guochun Zheng, Jiajia Yang, Ruihao Lu, and Xinfa Xie, with Xinfa Xie serving as the CEO.Shanghai Meiweibuyongdeng Network Technology Co., Ltd. specializes in digital marketing solutions tailored for the restaurant and local lifestyle industries. The company offers a suite of services, including a comprehensive online platform for reservation management, digital marketing campaigns, and e-commerce solutions, enabling restaurants to enhance customer engagement and streamline operations. Their services are structured to facilitate efficient customer acquisition through multiple channels, such as live streaming, short video promotions, and influencer marketing, thus driving foot traffic to physical locations. With a focus on providing measurable outcomes, the company employs advanced data analytics to monitor marketing effectiveness and facilitate real-time adjustments. The primary markets they serve span major urban centers in China, including but not limited to Shanghai, Beijing, and Guangzhou, catering to a diverse clientele of restaurant owners and consumers seeking convenient dining solutions.The revenue generation model for Shanghai Meiweibuyongdeng Network Technology Co., Ltd. is centered around a multi-faceted approach, primarily engaging with clients through subscription-based services and partnerships. Restaurants and local businesses utilize the platform to manage online reservations and marketing campaigns, thereby creating a stream of recurring revenue. Clients pay for tailored marketing solutions that may include targeted digital advertising on platforms such as WeChat and Douyin, as well as access to analytics tools for performance monitoring. The company's services are designed to enhance client visibility and conversion rates, which in turn fosters a symbiotic relationship wherein increased customer foot traffic leads to higher transaction volumes. While specific pricing details for services are not disclosed, the structure is designed for scalability, appealing to both small local restaurants and larger chains seeking extensive digital marketing capabilities.Looking ahead, Shanghai Meiweibuyongdeng Network Technology Co., Ltd. aims to launch new products that enhance its digital marketing suite, with specific details on release dates yet to be announced. The company is also planning to expand its services into additional major cities within China, targeting markets such as Shenzhen and Chengdu by 2023. Recent funding from the Series D round will support these initiatives, particularly in scaling technology infrastructure and enhancing service offerings to meet growing demand. In January 2021, Alibaba Group acquired Shanghai Meiweibuyongdeng Network Technology Co., Ltd. for an undisclosed amount, which positions the company for potential synergies and growth under Alibaba's umbrella.

## Funding rounds

- Series C, Oct 27, 2015, $79M — CITIC Capital Holdings, Tiantu Capital, DianPing, Baidu, ANTS Capital, MPC, Shandong Hirun Investment Group
- Series B, Nov 27, 2014, $20M — Tiantu Capital, Albatross Venture, MPC
- Series A, Aug 1, 2014 — Albatross Venture, MPC
- Angel, Oct 1, 2013, $0.3M — Shanda Capital

## Investors

- Shanda Capital — Angel
- Albatross Venture (https://capitalatlas.ai/funds/albatross-venture) — Series A, Series B
- MPC — Series A, Series B, Series C
- Tiantu Capital (https://capitalatlas.ai/funds/tiantu-capital) — Series B, Series C
- CITIC Capital Holdings (https://capitalatlas.ai/funds/citic-capital-holdings) — Series C
- DianPing — Series C
- Baidu — Series C
- ANTS Capital — Series C
- Shandong Hirun Investment Group — Series C