# Shanghai Incake E-Commerce

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shanghai-incake-e-commerce-corp

- Industry: Food
- Headquarters: Shanghai, China
- Website: www.incake.net
- Total disclosed funding: $5.1M
- Latest round: Series B (Jan 21, 2016)
- Investors on record: 3

## About

Founded in 2012 and based in Shanghai, China, Shanghai Incake E-Commerce Corp.,Ltd is a vertical e-commerce company that focuses on selling INCAKE brand series cakes and desserts. In 2012, the company introduced the concept of handmade English cakes to China with online ordering model. In July 2017, Shanghai Incake E-Commerce Corp.,Ltd raised RMB 29.1 million in strategic funding from new investor Essence Securities and individual investors.

The company links consumers in all aspects through web, mobile and customer service hotline. Its main business is to operate INCAKE brand series of cakes. Its product can be categorized into 6 series, which are cheese series, chocolate series, Napoleon series, mousse series, cream series, and selective piecing series. Products can be personalized, such as holidays, celebrations and birthdays, and other diverse styling customization. It also provides product delivery services in Shanghai, Fuzhou and Xiamen.

## Funding rounds

- Series B, Jan 21, 2016, $1.8M — Broad Resources, Intelligent Capital
- Series A, Jun 8, 2015, $3.3M — Shenzhen Capital Real Estate Fund

## Investors

- Shenzhen Capital Real Estate Fund (https://capitalatlas.ai/funds/shenzhen-capital-real-estate-fund) — Series A
- Broad Resources (https://capitalatlas.ai/funds/broad-resources) — Series B
- Intelligent Capital — Series B