# Shanghai Bruai E-Commerce Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shanghai-bruai-e-commerce-co

- Industry: Consumer Products
- Headquarters: Hangzhou, China
- Website: www.beastercn.com
- Total disclosed funding: $50M
- Latest round: Series A (Dec 23, 2021)
- Investors on record: 5

## About

Shanghai Bruai E-Commerce Co. Ltd specializes in the e-commerce sector, focusing on outdoor and sportswear apparel that combines functionality with innovative fabric technology, catering to both individual consumers and retail partners.Founded in 2016 and headquartered in Hangzhou, China, Shanghai Bruai E-Commerce Co. Ltd operates in the textile and apparel industry, emphasizing outdoor and sportswear products. The company has completed 2 deals, with the most recent being a Series A funding round on December 23, 2021, raising CNY 120 million from investors, including Alibaba Ventures and Hangzhou Datou Investment Management.Beastercn specializes in a range of advanced textile and apparel products, primarily focusing on outdoor and sportswear. The company's core offerings include high-performance jackets, moisture-wicking activewear, and insulated outerwear designed to enhance comfort and functionality in varying environmental conditions. These products are engineered with innovative fabric technologies to address specific end-use cases such as temperature regulation, breathability, and durability, catering primarily to outdoor enthusiasts and athletes. Their customer base spans various segments including individual consumers, retail partners, and distributors, with a strong presence in North America and Europe, where demand for sports and outdoor apparel continues to rise. The company has positioned itself to serve both the retail market through brick-and-mortar stores and online platforms, ensuring accessibility for a diverse clientele.Beastercn's revenue model is structured around direct-to-consumer sales and partnerships with retailers, allowing for a broad distribution of its products. Transactions typically occur through retail partnerships, where the company supplies its apparel to various outlets, and directly to consumers via their e-commerce platform. Pricing strategies reflect the premium nature of their products, designed to meet high performance standards, with flagship items priced competitively within the marketplace. The company focuses on building long-term relationships with retailers and consumers alike, establishing subscription services for seasonal collections that ensure consistent engagement and repeat business. This multi-faceted approach facilitates a steady revenue stream while expanding the brand's footprint in the global outdoor and sportswear market.Following the recent Series A financing round of CNY 120 million in December 2021, Shanghai Bruai E-Commerce Co. Ltd plans to invest in new product development aimed at launching advanced outdoor apparel lines by mid-2023. The company is targeting an expansion into the European market, particularly Germany and France, by the end of 2023. The funding will support product innovation and marketing strategies to establish a stronger presence in these new regions.

## Funding rounds

- Series A, Dec 23, 2021, $19M — Alibaba Ventures, Hangzhou Datou Investment Management
- Series A, Sep 17, 2021, $31M — Meridian Capital, Belle International Holdings Limited, INCE Capital

## Investors

- Meridian Capital — Series A
- Belle International Holdings Limited — Series A
- INCE Capital (https://capitalatlas.ai/funds/ince-capital) — Series A
- Alibaba Ventures (https://capitalatlas.ai/funds/alibaba-ventures) — Series A
- Hangzhou Datou Investment Management — Series A