# Shaker

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shaker

- Industry: Internet
- Headquarters: Tel Aviv-Yafo, Israel
- Website: www.atshaker.com
- Total disclosed funding: $17M
- Latest round: Series A (Oct 9, 2011)
- Investors on record: 5

## About

Shaker is a technology company specializing in innovative digital solutions designed to enhance user engagement and interaction within mobile platforms, particularly in the gaming sector.Founded in 2010 by Meishar Meiri and Ofer Rundstein, Shaker is headquartered in Tel Aviv-Yafo, Israel. The company focuses on developing interactive gaming experiences. In January 2012, Shaker raised USD 2.3 mn from Motorola Solutions Venture Capital, marking its latest funding round, which is also the total amount raised to date.Shaker primarily offers a social casino gaming platform, including its flagship product, which aims to provide an engaging gaming experience reminiscent of Las Vegas. The platform features various slot games with integrated social elements, enhancing user interaction through group games and shared jackpots. The offerings are free-to-play with optional in-app purchases, catering to casual gamers and slot enthusiasts across North America, Europe, and Asia.Shaker generates revenue through in-app purchases within its gaming platforms, primarily from users buying virtual credits and items. This model supports ongoing gameplay and access to premium features. Additionally, the company benefits from partnerships with advertising firms, including targeted ads within the app, creating a revenue structure focused on user engagement and maximizing in-app spending.Following its recent funding of USD 2.3 mn in January 2012, Shaker plans to invest in the development of new gaming products and expand its reach in international markets. The company is actively designing upcoming features aimed at enhancing user experience, with targeted expansions into emerging markets in Asia and Europe anticipated by 2024.

## Funding rounds

- Series A, Oct 9, 2011, $15M — Menlo Ventures, Pitango, Motorola Solutions Venture Capital, Innovation Endeavors, Tuesday Capital
- Angel, Mar 1, 2011, $2M — Pitango

## Investors

- Pitango (https://capitalatlas.ai/funds/pitango) — Angel, Series A
- Menlo Ventures (https://capitalatlas.ai/funds/menlo-ventures) — Series A
- Motorola Solutions Venture Capital (https://capitalatlas.ai/funds/motorola-solutions-venture-capital) — Series A
- Innovation Endeavors (https://capitalatlas.ai/funds/innovation-endeavors) — Series A
- Tuesday Capital (https://capitalatlas.ai/funds/tuesday-capital) — Series A