# Shake

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shake

- Industry: Consumer Services
- Headquarters: New York, US
- Website: www.shakelaw.com
- Total disclosed funding: $4M
- Latest round: Series A (Nov 20, 2013)
- Investors on record: 6

## About

Shake is a legal technology company that provides a comprehensive suite of customizable legal forms to streamline the documentation process for individuals and businesses, enhancing accessibility to essential legal resources.Founded in 2012 and based in New York, US, Shake focuses on simplifying legal documentation through its innovative platform. The company was acquired by Pre-Paid Legal Services, Inc. in April 2015, with financial details undisclosed. The founding team includes Amro Radwan, Benjamá, Hamzeh Mahmoud, Hiromi Masui-Tomiyasu, Leila Fonzo, Leonel Meneses, Mario Žderic, Mohamed Bejaoui, Riza Ekacitra, and Valentin Chelle, with Hiromi Masui-Tomiyasu, Leonel Meneses, and Philip Källberg serving as CEOs. Shake has completed a total of 3 deals, with the latest funding round being a Series A of USD 3.000 mn, led by Softbank Capital, and the total amount raised by the company is USD 3.000 mn.Shake specializes in providing a comprehensive suite of legal forms that cater to various legal needs, including contracts, wills, and business agreements. The user-friendly platform simplifies the legal documentation process for individuals and businesses, ensuring easy access to relevant forms. The services address critical needs such as estate planning and business transactions, targeting a diverse clientele ranging from individuals to enterprises across North America.Shake's revenue model relies on direct-to-consumer transactions, primarily through the purchase of individual legal forms or subscriptions for broader access. Clients engage with the firm to meet specific legal needs, resulting in straightforward transactions that generate revenue from both one-time purchases and ongoing subscriptions. The company positions its offerings as essential tools for navigating complex legal landscapes, fostering recurring revenue streams from new and existing customers.Looking ahead, Shake plans to expand its offerings by developing new legal products tailored to emerging market needs. The company aims to enter additional North American markets by 2025, enhancing its geographic reach and accessibility. The recent Series A funding of USD 3.000 mn is expected to support these initiatives, enabling the launch of new products and facilitating market entry efforts. Following its acquisition by Pre-Paid Legal Services, Inc. in April 2015, Shake is poised for strategic growth in the legal tech industry.

## Funding rounds

- Series A, Nov 20, 2013, $3M — RRE Ventures, Softbank Capital, Eniac Ventures, WGI Group, MESA+, BoxGroup
- Seed, Sep 30, 2012, $1M — RRE Ventures

## Investors

- RRE Ventures (https://capitalatlas.ai/funds/rre-ventures) — Seed, Series A
- Softbank Capital (https://capitalatlas.ai/funds/softbank-capital) — Series A
- Eniac Ventures (https://capitalatlas.ai/funds/eniac-ventures) — Series A
- WGI Group (https://capitalatlas.ai/funds/wgi-group) — Series A
- MESA+ (https://capitalatlas.ai/funds/mesa) — Series A
- BoxGroup (https://capitalatlas.ai/funds/boxgroup) — Series A