# Shadiyana

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/shadiyana

- Industry: Consumer Services
- Headquarters: Rawalpindi, Pakistan
- Website: www.shadiyana.pk/
- Total disclosed funding: $0.8M
- Latest round: Seed (Jun 30, 2025)
- Investors on record: 1

## About

Shadiyana is an online wedding planning platform based in Pakistan that connects engaged couples with various wedding service providers, streamlining the planning process and enhancing client experiences.Founded in 2021 and headquartered in Rawalpindi, Pakistan, founded by its co-founder Izzah Zaman and Neelam Shoaib. Shadiyana operates as a wedding planning hub offering a variety of services. In June 2025, Shadiyana raised USD 800K in venture funding from Indus Valley Capital. Izzah Zaman is serving the role of CEO. Shadiyana operates as a comprehensive wedding planning hub that offers a wide range of services tailored for various wedding-related needs in Pakistan. The company's core offerings include wedding venue listings, makeup artists, photographers, decorators, caterers, henna artists, car rentals, and wedding stationery. By utilizing the Shadiyana app, clients can efficiently search, compare, and book these services, thus streamlining the wedding planning process. The primary customer base consists of engaged couples and their families seeking reliable vendors for their wedding events. Shadiyana's services cater to multiple major urban markets across Pakistan, including Lahore, Islamabad, Karachi, and Rawalpindi, allowing them to reach a diverse clientele within these regions.Shadiyana generates revenue through a transaction-based model that involves direct engagements between the company and its clients. Customers utilize the Shadiyana platform to access various wedding services, with the potential for service vendors to pay commission fees based on bookings made through the app. The revenue structure is underpinned by partnerships with verified vendors, enabling a seamless B2C (business-to-consumer) interaction. As clients utilize the app to book services, Shadiyana facilitates transactions while ensuring secure payments are processed. The platform emphasizes a user-friendly experience, allowing couples to budget and plan their wedding services efficiently, enhancing client satisfaction and fostering repeat business within the wedding industry.In June 2025, Shadiyana raised an undisclosed amount of venture funding to support its growth initiatives. The company plans to expand its service offerings by developing new features within the app, enhancing user experience and operational efficiency. Additionally, Shadiyana aims to penetrate new geographic markets beyond its current urban areas, focusing on smaller cities in Pakistan by late 2025.

## Funding rounds

- Seed, Jun 30, 2025, $0.8M — Indus Valley Capital

## Investors

- Indus Valley Capital (https://capitalatlas.ai/funds/indus-valley-capital) — Seed