# SG Assist Pte.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sg-assist-pte

- Industry: Internet
- Headquarters: Singapore, Singapore
- Website: www.sgassist.com
- Latest round: Seed (Jul 27, 2019)
- Investors on record: 1

## About

SG Assist Pte. Ltd. is a Singapore-based company specializing in community-based support services for caregivers and their loved ones, facilitating connections and providing essential resources.Founded in 2018 in Singapore, SG Assist Pte. Ltd. focuses on enhancing the caregiving experience through its innovative platform. The company was created by Adrian Tan and Greg Kai. In July 2019, SG Assist raised seed funding from QuestVC to support its growth and service development.SG Assist provides a comprehensive suite of community-based support services targeted at caregivers and their loved ones. The core offerings include the SG Assist App, which connects individuals seeking volunteer assistance with those willing to help, fostering a collaborative caregiving environment. The company features a Care Resource Centre that supplies timely tips, tricks, and free benefits to assist caregivers navigating the evolving landscape of caregiving in Singapore. SG Assist also offers professional training programs that cover essential skills in areas such as basic life-saving techniques, elderly care, and dementia care, equipping caregivers with the necessary competencies to support their loved ones effectively. The primary user base includes caregivers, volunteers, and community members across Singapore, with aspirations to extend services to other regions as the company grows.The revenue model for SG Assist is built upon a multifaceted approach that includes subscription-based memberships and partnerships. The company may charge users for premium content or services accessed through the App, including advanced training modules and exclusive workshops on caregiving. Users can also engage in community-driven events that may feature nominal participation fees, contributing to overall revenue. SG Assist emphasizes direct-to-consumer relationships, facilitating transactions that allow caregivers to access resources and training seamlessly through the platform. Specific details on pricing plans for individual services are not disclosed, yet the company’s flagship offerings, such as CareResources and CareTraining, are positioned as integral components of its service portfolio aimed at enhancing caregiver capabilities and experiences.In July 2019, SG Assist Pte. Ltd. raised an undisclosed amount of seed funding from QuestVC, which will be utilized to expand their product offerings and enhance user experience. The company is working on introducing new features in the SG Assist App aimed at improving caregiver connections and resource accessibility. Additionally, SG Assist plans to expand its services beyond Singapore, targeting markets in Southeast Asia by 2024, allowing them to reach a broader audience of caregivers and community members.

## Funding rounds

- Seed, Jul 27, 2019 — Quest Ventures

## Investors

- Quest Ventures (https://capitalatlas.ai/funds/quest-ventures) — Seed