# SFL

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sfl

- Industry: Travel & Leisure
- Headquarters: Bengaluru, India
- Website: www.sportsforlife.in
- Total disclosed funding: $3.7M
- Latest round: Series A (Nov 27, 2025)
- Investors on record: 8

## About

Founded in 2024 and based in Bengaluru, India, Jambavan Academy Private Limited, trading under the name SFL operates as the developer of a sports environment by streamlining administration, improving athlete performance, and accelerating sustainable growth. In November 2025, SFL raised INR 215.7 million in series A funding co-led by new investors Fireside Ventures and Genesia Ventures, with participation from another new investor TDV Partners. Returning investor Roots Ventures and other unspecified investors also participated in the round. The firm, as of November 2024, is led by its co-founders, Sourjyendu Medda (CEO) and Armaan Tandon (COO).

SFL prioritizes accessible, expert coaching and structured programs tailored to children's developmental stages. By partnering with certified professionals, the organization ensures young athletes receive age-appropriate training that promotes both athletic and personal growth. SFL offers specialized coaching, technology-driven performance tracking, and competitive leagues focused on teamwork and life skills. As of November 2024, the SFL Leagues include over 600 players and 60 teams, providing children with exposure to competitive environments that foster resilience and goal-setting abilities.

The company will use the November 2025 funding to support its expansion plans initiatives.

## Funding rounds

- Series A, Nov 27, 2025, $2.4M — Fireside Ventures, Genesia Ventures, Roots Ventures, TDV Partners
- Seed, Jul 26, 2024, $1.2M — Blume Ventures, Alteria Capital, Roots Ventures, QED Innovation Labs, Infinyte Club Private Limited

## Investors

- Blume Ventures (https://capitalatlas.ai/funds/blume-ventures) — Seed
- Alteria Capital (https://capitalatlas.ai/funds/alteria-capital) — Seed
- Roots Ventures (https://capitalatlas.ai/funds/roots-ventures) — Seed, Series A
- QED Innovation Labs — Seed
- Infinyte Club Private Limited — Seed
- Fireside Ventures (https://capitalatlas.ai/funds/fireside-ventures) — Series A
- Genesia Ventures (https://capitalatlas.ai/funds/genesia-ventures) — Series A
- TDV Partners (https://capitalatlas.ai/funds/tdv-partners) — Series A