# SevenFifty Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sevenfifty-technologies

- Industry: Software
- Headquarters: New York, US
- Website: www.sevenfifty.com
- Total disclosed funding: $32M
- Latest round: Series B (May 24, 2021)
- Investors on record: 3

## About

SevenFifty Technologies, Inc. is a technology company that specializes in providing an online marketplace for the beverage alcohol industry, facilitating efficient connections between buyers, distributors, and suppliers.Founded in 2011 and headquartered in New York, US, SevenFifty Technologies, Inc. operates a unified platform tailored for the beverage alcohol sector. The company was co-founded by Aaron Sherman and Gianfranco Verga, with Sherman serving as the CEO. SevenFifty has engaged in four significant funding deals, with the most recent being a Series B round on May 24, 2021, led by Level Equity, raising USD 23.00 mn. The company has not undergone any major pivots in its business strategy since its inception.SevenFifty offers a comprehensive online marketplace designed specifically for the beverage alcohol industry, connecting wholesale buyers, distributors, and suppliers in a streamlined platform. Their core product offerings include a unified marketplace where customers can browse an extensive portfolio of wine, beer, and spirits, facilitating direct interactions between buyers and sales representatives. The platform features advanced search and filtering tools that allow users to easily locate new and in-stock products, while features such as in-app chat, order tracking, and purchasing history enhance the customer experience. SevenFifty primarily serves the U.S. market, catering to a diverse client base that includes thousands of buyers, distributors, and producers, all seeking efficient solutions to manage their beverage inventory and sales processes. Released in 2022 through a partnership with Provi, this marketplace aims to simplify the complexities often associated with traditional alcohol distribution.SevenFifty generates revenue through transaction-based interactions within its marketplace, where buyers place orders for a wide array of beverage products offered by multiple distributors. The company operates on a B2B model, facilitating partnerships between wholesalers and retailers, allowing for direct purchasing and streamlined order fulfillment. Clients engage with the platform to order products, request samples, and inquire about pricing and availability, ensuring a responsive and efficient transaction process. Although specific pricing structures are not disclosed, the marketplace employs transactional fees associated with orders or subscriptions from distributors seeking to list their offerings. Flagship services such as the ability to access detailed sales tracking and analytics further enhance the value proposition for users, driving brand awareness and engagement in a competitive market.Following the successful Series B funding round in May 2021, which raised USD 23.00 mn, SevenFifty Technologies, Inc. plans to allocate these funds toward the development of its software and data services. The company is focused on enhancing its marketplace features and may explore expansion into additional markets, aiming to broaden its geographical reach and client base to better serve the beverage alcohol industry.

## Funding rounds

- Series B, May 24, 2021, $23M — Level Equity
- Series A, Jun 1, 2016, $8.5M — Pritzker Group Venture Capital, Formation8

## Investors

- Pritzker Group Venture Capital (https://capitalatlas.ai/funds/pritzker-group-venture-capital) — Series A
- Formation8 (https://capitalatlas.ai/funds/formation8) — Series A
- Level Equity (https://capitalatlas.ai/funds/level-equity) — Series B