# Sett AI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sett-ai

- Industry: Software
- Headquarters: Tel Aviv, Israel
- Website: www.sett.ai
- Total disclosed funding: $57M
- Latest round: Series B (Mar 30, 2026)
- Investors on record: 8

## About

Sett AI is an innovative platform that enhances mobile game user acquisition and marketing through advanced AI-driven solutions, streamlining the creative process for advertising teams.Sett AI is a technology company founded in 2022 in Tel Aviv, Israel, focusing on mobile game user acquisition. The company's founder previously had experience in the tech industry, although specific previous ventures are not documented.Sett AI offers a platform designed for mobile game user acquisition (UA) and marketing teams, enabling them to produce and launch advertising creative concepts at scale. The Sett agentic AI platform specializes in generating high-quality UA creatives, including video and playable ads. This service allows clients to maximize their content output without compromising quality, providing customized creative video content tailored to specific games. Sett AI caters to various mobile game developers and marketing teams across North America, Europe, and Asia, addressing the challenges of creating engaging ad content in a competitive market.Sett AI's revenue model is based on subscription access to its platform, which includes tiered pricing plans that correspond to usage levels or the range of services offered. Clients subscribe to Sett AI for access to production-ready creatives and benefit from its Optimization Engine, which analyzes performance data to improve campaign effectiveness. Subscriptions enable clients to generate a specific number of creative assets each month, with options for additional requests, primarily fostering B2B relationships with mobile game developers and marketing teams to enhance user acquisition strategies. In March 2026, Sett raised USD 30 million in series B funding led by Greenfield Partners, with participation from TIRTA, Bessemer Venture Partners, and F2 Ventures.

## Funding rounds

- Series B, Mar 30, 2026, $30M — Bessemer Venture Partners, F2 Ventures, Greenfield Partners, TIRTA
- Series A, May 7, 2025, $15M — Bessemer Venture Partners, F2 Venture Capital, VGames, Saga Ventures Management, Arcadia Gaming Partners
- Seed, May 1, 2023, $12M — Bessemer Venture Partners, F2 Venture Capital

## Investors

- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Seed, Series A, Series B
- F2 Venture Capital (https://capitalatlas.ai/funds/f2-venture-capital) — Seed, Series A
- VGames (https://capitalatlas.ai/funds/vgames) — Series A
- Saga Ventures Management (https://capitalatlas.ai/funds/saga-ventures-management) — Series A
- Arcadia Gaming Partners (https://capitalatlas.ai/funds/arcadia-gaming-partners) — Series A
- F2 Ventures (https://capitalatlas.ai/funds/f2-ventures) — Series B
- Greenfield Partners (https://capitalatlas.ai/funds/greenfield-partners) — Series B
- TIRTA (https://capitalatlas.ai/funds/tirta) — Series B