# SessionM

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sessionm

- Industry: Software
- Headquarters: Boston, US
- Website: www.sessionm.com
- Total disclosed funding: $98M
- Latest round: Series E (Jul 23, 2018)
- Investors on record: 8

## About

SessionM, Inc., based in the US, provides a robust loyalty marketing platform that enhances customer engagement and loyalty for businesses across various sectors, facilitating tailored strategies through real-time customer data updates. Founded in 2011 in Massachusetts, US, SessionM, Inc. operates a loyalty marketing platform focused on enhancing customer engagement. The company has received a total of USD 215.00 mn in funding, with its most recent funding round being a Trade Sale on October 22, 2019, where MasterCard International Incorporated acquired SessionM from a group of investors including Highland Capital Partners and Salesforce Ventures. Mark Herrmann is the founder of the company.SessionM offers a comprehensive loyalty marketing platform designed to enhance customer engagement and loyalty for businesses across various sectors. The platform facilitates real-time updates of customer profiles and dynamic segmentation, allowing marketers to tailor their strategies with custom data types. Key functionalities include the creation and management of tiers and points banks using a flexible rules engine, enabling organizations to incentivize customer behaviors effectively. Additionally, users can schedule and trigger omnichannel communications through a self-service campaign management hub, along with the ability to create discounts, promotions, and rewards that engage customers at the point of sale and across channels. SessionM primarily serves clients in North America but has a growing presence in international markets. Its customer base includes over 20 of America's best loyalty programs, with targeted industries such as retail, hospitality, and consumer goods.SessionM generates revenue through a combination of subscription-based pricing and partnerships with retailers and brands, focusing on B2B transactions. The platform allows businesses to implement loyalty programs tailored to their needs, resulting in recurring payment structures associated with the use of the software and services. While specific pricing details are not disclosed, the company provides various tiers of service based on the functionalities adopted by clients, empowering them to leverage SessionM's end-to-end solutions for strategy, design, implementation, and optimization of customer loyalty initiatives. The flagship offerings, including the loyalty platform itself, drive engagement and foster customer relationships, thereby enhancing the revenue potential for both SessionM and its clients. In February 2026, Capillary Technologies India Limited, a portfolio company of Pantheon, Warburg Pincus, Norwest Venture Partners, Evolvence Capital, 57 Stars, Qualcomm Ventures, Pantheon, Filter Capital India Advisors, and Avataar Venture Partners, acquired SessionM, Inc. from Mastercard International Incorporated for USD 20 million.

## Funding rounds

- Series E, Jul 23, 2018, $24M — CRV, Highland Capital Partners, Kleiner Perkins, General Atlantic, Causeway, Salesforce Ventures
- Series D, Aug 11, 2016, $35M — CRV, Highland Capital Partners, Kleiner Perkins, General Atlantic, Causeway, Salesforce Ventures
- Series C, Apr 16, 2015, $12M — CRV, Highland Capital Partners, Kleiner Perkins, NTT DOCOMO, Commerce Ventures, Causeway
- Series B, Jun 17, 2013, $0.1M — CRV, Highland Capital Partners, Kleiner Perkins
- Series B, May 8, 2012, $20M — CRV
- Series A, May 20, 2011, $6.5M — Highland Capital Partners, Kleiner Perkins

## Investors

- Highland Capital Partners (https://capitalatlas.ai/funds/highland-capital-partners) — Series A, Series B, Series C, Series D, Series E
- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Series A, Series B, Series C, Series D, Series E
- CRV (https://capitalatlas.ai/funds/crv) — Series B, Series C, Series D, Series E
- NTT DOCOMO — Series C
- Commerce Ventures (https://capitalatlas.ai/funds/commerce-ventures) — Series C
- Causeway (https://capitalatlas.ai/funds/causeway) — Series C, Series D, Series E
- General Atlantic (https://capitalatlas.ai/funds/general-atlantic) — Series D, Series E
- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Series D, Series E