# ServiceUp

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/serviceup

- Industry: Retail
- Headquarters: Los Gatos, US
- Website: www.serviceup.com
- Total disclosed funding: $40M
- Latest round: Series B (Jul 9, 2025)
- Investors on record: 7

## About

In 2020, the company was co-founded by Brett Carlson, an entrepreneur, Javier Muniz, former executive in other tech companies, and Brett Dashe, a marketing professional, with the vision to hassle car repair overcharging problem with technology. In July 2025, ServiceUp, Inc. raised USD 55 million in series B funding led by new investor PeakSpan Capital, with participation from returning investors Hearst Ventures, Trestle Partners, Capital Midwest Fund, and Litquidity. The company also reached partnership with fleet operators such as NowRx to expand its business. The company's main product is ServiceUp app, a market aggregator for car owners to get a quote when the car need to be repaired. The company also launched programs for enterprise clients, offering employee perks, releasing them from car repair burden. The company will use the July 2025 funding for team growth and further development of its platform, Connect.

## Funding rounds

- Series B, Jul 9, 2025, $26M — Capital Midwest Fund, Hearst Ventures, PeakSpan Capital, Trestle Partners, Litquidity
- Series A, Sep 27, 2022, $15M — Tiger Global Management, Hearst Ventures, Chaos Ventures

## Investors

- Tiger Global Management (https://capitalatlas.ai/funds/tiger-global-management) — Series A
- Hearst Ventures (https://capitalatlas.ai/funds/hearst-ventures) — Series A, Series B
- Chaos Ventures (https://capitalatlas.ai/funds/chaos-ventures) — Series A
- Capital Midwest Fund (https://capitalatlas.ai/funds/capital-midwest-fund) — Series B
- PeakSpan Capital (https://capitalatlas.ai/funds/peakspan-capital) — Series B
- Trestle Partners (https://capitalatlas.ai/funds/trestle-partners) — Series B
- Litquidity (https://capitalatlas.ai/funds/litquidity) — Series B