# ServiceNow

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/servicenow

- Industry: IT Infrastructure
- Headquarters: Santa Clara, US
- Website: www.servicenow.com/
- Total disclosed funding: $7.5M
- Latest round: Series B (Aug 5, 2006)
- Investors on record: 1

## About

Founded in 2012 and based in California, US, ServiceNow, Inc., formerly known as SERVICE-NOW.COM, operates as a cloud-based platform that provides digital workflows for enterprise operations. In December 2025, ServiceNow, Inc., agreed to acquire Armis, Inc. from Alkeon Capital Management, Bain Capital, Brookfield Asset Management, CapitalG, Evolution Equity Partners, G Squared, Georgian, General Catalyst Partners, Goldman Sachs Asset Management, Sequoia Capital, Insight Partners, Intermountain Ventures, One Equity Partners, Red Dot Capital Partners, and Tenaya Capital in cash and debt for USD 7.75 billion. ServiceNow, Inc. delivers cloud-based digital workflow solutions, including IT service management, IT operations, HR, customer service, security operations, and low-code app development via its Now Platform.ServiceNow, Inc. generates revenue from subscription-based SaaS licensing of its Now Platform, complemented by professional services for implementation, training, and workflow customization. The December 2025 acquisition of Armis, Inc. will help ServiceNow, Inc. capability for cyber exposure management and cyber-physical security across information technology, operational technology, and medical devices.

## Funding rounds

- Series B, Aug 5, 2006, $5M — JMI Equity
- Series A, Jul 6, 2005, $2.5M — JMI Equity

## Investors

- JMI Equity (https://capitalatlas.ai/funds/jmi-equity) — Series A, Series B