# Serenity Kids

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/serenity-kids

- Industry: Food
- Headquarters: Austin, US
- Website: www.myserenitykids.com/
- Total disclosed funding: $64M
- Latest round: Series B (Mar 10, 2024)
- Investors on record: 4

## About

Based in Texas, US, and founded in 2016 by co-founders Serenity Carr (CEO) and Joe Carr, Serenity Kids, Inc. operates as a provider of nutrient-dense baby food pouches to parents looking for healthy and convenient options for their children. In March 2024, Serenity Kids, Inc. raised USD 52 million in Series B funding led by Stride Consumer Partners.

The company provides a wide range of baby food products, such as organic vegetable pouches, ethically sourced meat pouches, grain-free puffs, and A2 formula. Additionally, the firm also offers variety packs and dairy-free smoothies.

The company generates revenue through the sale of its products on its e-commerce platform. Products are priced between USD 20 and USD 200, depending on the product category and specifications.

## Funding rounds

- Series B, Mar 10, 2024, $52M — Stride Consumer Partners
- Series A, May 28, 2021, $10M — CircleUp, Wild Ventures
- Seed, Jul 24, 2019, $1.5M — Wild Ventures, Thrive Market Ventures

## Investors

- Wild Ventures (https://capitalatlas.ai/funds/wild-ventures) — Seed, Series A
- Thrive Market Ventures — Seed
- CircleUp (https://capitalatlas.ai/funds/circleup) — Series A
- Stride Consumer Partners (https://capitalatlas.ai/funds/stride-consumer-partners) — Series B