# Sequel

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sequel

- Industry: Software
- Headquarters: San Jose, US
- Website: www.sequel.io
- Total disclosed funding: $11M
- Latest round: Series A (Mar 18, 2022)
- Investors on record: 8

## About

Sequel.io is a technology company focused on delivering an innovative webinar solution specifically designed for data-driven marketers, enhancing their engagement and content repurposing capabilities.Founded in 2018 and headquartered in San Jose, US, Sequel.io provides a platform enabling B2B marketers to host webinars directly on their websites. The company has successfully completed 3 deals, with a notable Series A funding round of USD 8.00 mn in March 2022 led by Javelin Venture Partners and involving several investors including Alumni Ventures Group. The founder's history and previous ventures are not provided.Sequel.io specializes in providing a comprehensive webinar solution tailored for data-driven marketers. Their core product offerings include a platform that enables B2B marketers to host engaging events directly on their own websites, facilitating seamless audience engagement without redirecting users to external platforms. Key functionalities of the platform encompass advanced registration features, live sessions, audience insights, and the ability to repurpose webinar content into various formats such as blog articles and social media posts, enhancing marketing efficiency. The service is designed to cater to a diverse clientele, ranging from next-generation startups to established global enterprises, all seeking to optimize their marketing strategies through data-driven webinars. Geographically, Sequel.io serves markets in North America, Europe, and Asia, aligning its offerings with a global audience of marketers and business professionals.Sequel.io operates on a subscription-based revenue model, where clients engage with the platform through tiered pricing plans based on their specific needs and usage. This model allows businesses to gain access to the full suite of features, including live webinar hosting, audience engagement tools, and content repurposing capabilities. Customers benefit from customized solutions that support their marketing objectives, leading to increased lead generation and audience interaction. For instance, partnerships with clients typically involve structured agreements where firms pay a recurring fee to utilize Sequel.io's services, ensuring ongoing access to the platform's functionalities. As a result, Sequel.io generates predictable revenue streams while supporting its clients in their marketing endeavors with innovative digital solutions.In March 2022, Sequel raised USD 8.00 mn in Series A funding led by Javelin Venture Partners, aimed at enhancing its product offerings and expanding into new geographic regions. The company is currently developing new features to further improve its platform and plans to target markets in Latin America and the Asia-Pacific region for expansion by the end of 2023. The funding will be utilized to support these upcoming product launches and geographic developments, positioning Sequel.io to better serve an international clientele of marketers.

## Funding rounds

- Series A, Mar 18, 2022, $8M — Javelin Venture Partners, Social Leverage Capital, Great Oaks Venture Capital, Alumni Ventures Group, V1.VC, Struck Capital, Growth Warrior Capital
- Seed, Mar 15, 2021, $2.7M — Comcast Ventures, Social Leverage Capital, Great Oaks Venture Capital, V1.VC, Struck Capital

## Investors

- Comcast Ventures (https://capitalatlas.ai/funds/comcast-ventures) — Seed
- Social Leverage Capital (https://capitalatlas.ai/funds/social-leverage-capital) — Seed, Series A
- Great Oaks Venture Capital (https://capitalatlas.ai/funds/great-oaks-venture-capital) — Seed, Series A
- V1.VC (https://capitalatlas.ai/funds/v1-vc) — Seed, Series A
- Struck Capital (https://capitalatlas.ai/funds/struck-capital) — Seed, Series A
- Javelin Venture Partners (https://capitalatlas.ai/funds/javelin-venture-partners) — Series A
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Series A
- Growth Warrior Capital (https://capitalatlas.ai/funds/growth-warrior-capital) — Series A