# Sentiment

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sentiment

- Industry: Software
- Headquarters: Farnborough, UK
- Website: www.sentimentmetrics.com
- Total disclosed funding: $1.6M
- Latest round: Series A (Jan 13, 2014)
- Investors on record: 2

## About

Sentiment is a digital customer service platform specializing in AI-driven customer interactions, enhancing efficiencies across messaging apps, social media, email, and web chat channels.Founded in 2007 in Farnborough, UK, Sentiment develops AI assistants that optimize customer service across various platforms. The company has not undergone significant pivots or changes since inception. Co-founders Leon Chaddock and Zahid Mehmood established the firm, which has raised a total of GBP 1.000 mn through a Series A round led by Molten Ventures on January 13, 2014, with participation from Netcall PLC.Sentiment offers a comprehensive digital customer service platform that specializes in the development and integration of AI assistants powered by OpenAI's language models. The platform streamlines customer interactions across multiple channels, including messaging apps, social media, email, and web chat. Key offerings include a unified inbox for real-time customer query management, automated responses to frequently asked questions, and the ability to route complex inquiries to human agents. The company primarily serves enterprise-level clients, including the Debenhams Group, and markets its solutions across North America and Western Europe.Sentiment’s revenue model is subscription-based, with clients engaging in multi-year contracts for access to its cloud-based customer service platform. Pricing varies by deployment scale and features selected, with flagship services including AI-driven automation tools and a unified inbox system. Financial transactions predominantly follow a B2B model, focusing on tailored solutions for large enterprises.Sentiment's strategy includes plans for expanding its market reach, particularly targeting new sectors and geographical regions in North America and Western Europe. The funding received from the recent Series A round will support the development of new products, enhancing its AI capabilities to improve customer engagement. This financing will be integral to executing their growth initiatives and launching any upcoming features aimed at increasing operational efficiency for clients.

## Funding rounds

- Series A, Jan 13, 2014, $1.6M — Molten Ventures, Netcall PLC

## Investors

- Molten Ventures (https://capitalatlas.ai/funds/molten-ventures) — Series A
- Netcall PLC — Series A