# Sensors Data

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sensors-data

- Industry: Business Support Services
- Headquarters: Beijing, China
- Website: www.sensorsdata.cn
- Total disclosed funding: $290M
- Latest round: Series D (May 6, 2022)
- Investors on record: 13

## About

Established in 2015 and based in Beijing, China, Sensors Data is a provider of big data analytics and marketing technology services. The company is headquartered in Beijing and has local service teams in Shanghai, Shenzhen, and other cities, covering the entire China and Southeast Asia markets. At present, the company has accumulated 2000 paid enterprise users such as China UnionPay and Xiaomi and has introduced many outstanding domestic and foreign experts such as Mr. Duo Zhang, former Chairman of Xiaomi Open Source Committee, Mr. Qiang Liao, former General Manager of Marketing Cloud in Greater China of Adobe, and Mr. Guangfeng Mao, former Director of EMEA, Analysis Department of SAP Technical Expert Center. The company's founder and CEO, Mr. Wenfeng Sang, has a Master's degree in Computer Science from Zhejiang University and has 8 years of experience in Baidu. In May 2022, Sensors Data raised USD 300 million in series D funding.

The company is committed to building a data-based platform for enterprises to realize data-based marketing, with products such as China Strategic Analytics Cloud, China Strategic Marketing Cloud, and China Strategic Data Foundation Platform, which mainly help enterprise customers to achieve: cross-domain user identification and multi-marketing ecology opening, marketing full-chain ROI calculation, intelligent marketing strategy orchestration and user journey management combined with the whole domain data, mainly for customers in large financial and pan-retail industries.

The company will use the funding to strengthen the marketing technology product line in the cross-domain marketing full-chain data connection capabilities, as well as in the optimization of the intelligent marketing strategy engine.

## Funding rounds

- Series D, May 6, 2022, $200M — Carlyle Group, Hong Shan, Warburg Pincus, DCM, Bessemer Venture Partners, 5Y Capital, Tiger Global Management, Future Capital Discovery Advisory (Hong Kong) Limited, Linear Capital, Xiang He Capital, M31 Capital, Jiyuan Capital
- Series C, May 19, 2020, $30M — Hong Shan, Warburg Pincus, DCM, 5Y Capital, Future Capital Discovery Advisory (Hong Kong) Limited, Linear Capital, Xiang He Capital
- Series C, Apr 11, 2018, $44M — Warburg Pincus, DCM, 5Y Capital, Future Capital Discovery Advisory (Hong Kong) Limited, Linear Capital, Xiang He Capital, HSG
- Series B, Mar 28, 2017, $11M — Hong Shan, DCM
- Series A, Apr 19, 2016, $4M — Hong Shan, Future Capital Discovery Advisory (Hong Kong) Limited, Linear Capital
- Angel, Mar 15, 2015, $1M — Future Capital Discovery Advisory (Hong Kong) Limited, Linear Capital

## Investors

- Future Capital Discovery Advisory (Hong Kong) Limited (https://capitalatlas.ai/funds/future-capital-discovery-advisory-hong-kong-limited) — Angel, Series A, Series C, Series D
- Linear Capital (https://capitalatlas.ai/funds/linear-capital) — Angel, Series A, Series C, Series D
- Hong Shan — Series A, Series B, Series C, Series D
- DCM (https://capitalatlas.ai/funds/dcm) — Series B, Series C, Series D
- Warburg Pincus (https://capitalatlas.ai/funds/warburg-pincus) — Series C, Series D
- 5Y Capital (https://capitalatlas.ai/funds/5y-capital) — Series C, Series D
- Xiang He Capital (https://capitalatlas.ai/funds/xiang-he-capital) — Series C, Series D
- HSG (https://capitalatlas.ai/funds/hsg) — Series C
- Carlyle Group (https://capitalatlas.ai/funds/carlyle-group) — Series D
- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Series D
- Tiger Global Management (https://capitalatlas.ai/funds/tiger-global-management) — Series D
- M31 Capital (https://capitalatlas.ai/funds/m31-capital) — Series D
- Jiyuan Capital (https://capitalatlas.ai/funds/jiyuan-capital) — Series D