# Sensoria

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sensoria

- Industry: Retail
- Headquarters: Redmond, US
- Website: www.sensoriafitness.com
- Total disclosed funding: $0.3M
- Latest round: Angel (Dec 31, 2013)
- Investors on record: 1

## About

Sensoria, Inc. is a technology company focused on developing smart garments that boost athletic performance and enhance fitness tracking, integrating innovative sensors and applications to support users' fitness goals.Sensoria, Inc. specializes in smart wearables that provide fitness tracking solutions. Founded in 2010 in Redmond, US, by Davide Vigano, Margo Bogdanova, and Maurizio Macagno, the company has raised a total of USD 5.00 mn through 3 funding deals. The most recent funding was a Series A round in July 2014, where they secured USD 5.00 mn from Reply S.p.A. Davide Vigano serves as the CEO and has a history of entrepreneurship in technology ventures.Sensoria offers a range of smart garments that enhance athletic performance and fitness tracking, including smart upper garments that monitor heart rate and smart socks with textile sensors measuring cadence, foot landing, and impact forces. Their products cater to various users, from casual walkers to serious runners and fitness enthusiasts, and are integrated with the Sensoria Run app for real-time feedback, training plans, and AI coaching. Sensoria markets its innovative wearables across North America and Europe, targeting health-conscious consumers seeking advanced performance solutions.Sensoria generates revenue through direct-to-consumer sales of its smart garments and accessories and partnerships with developers and brands using its technology platform. The company also offers subscription-based access to its Sensoria Run app, which includes tailored training plans and performance tracking features. Their flagship products, such as the Sensoria Smart Socks and smart upper garments, are available for purchase online and through retailers, allowing broad access to fitness enthusiasts who prefer in-store shopping. Sensoria's pricing strategy is designed to appeal to a diverse consumer base in the wearable technology sector.Sensoria plans to leverage the USD 5.00 mn raised in the Series A funding round to enhance its product offerings and expand its market presence. The company is working on new product designs that aim to improve user experience and performance tracking capabilities. Additionally, they are targeting expansion into new geographic regions, although specific markets and timelines have not been disclosed. The funding is expected to support these initiatives as they strive to innovate and grow within the competitive landscape of wearable technology.

## Funding rounds

- Angel, Dec 31, 2013, $0.3M — StartCaps Ventures

## Investors

- StartCaps Ventures (https://capitalatlas.ai/funds/startcaps-ventures) — Angel