# Sensor Tower

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sensor-tower

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.sensortower.com
- Latest round: Seed (May 1, 2013)
- Investors on record: 1

## About

Founded in 2013 and based in California, US,  Sensor Tower, Inc. operates as a market intelligence and mobile analytics company offering different platforms that provide insights into the application economy and digital advertising effectiveness. Some of the firm's clients include L'Oreal, dyson, petco, Chanel, Revolut, etc. In March 2024, Sensor Tower, Inc. raised venture funding led by investor Paramark Ventures and returning investor Riverwood Capital. The firm, as of July 2024, serves customers in Europe, the Middle East, and Africa out of its headquarters in the UK, and regional offices in the US, Canada, Japan, Korea, and China.

Sensor Tower provides digital intelligence and analytics to bridge the gap between enterprise data and external market dynamics, and aggregate trillions of data points from real users worldwide. This approach ensures data quality and enables precise analytics across diverse industries. Some of the firm's suite of tools, include Store Intelligence for tracking app performance metrics, Usage Intelligence for assessing user engagement, and Ad Intelligence for optimizing digital advertising strategies. The company's Consumer Intelligence and App Intelligence further enhance market understanding by dissecting user behavior and identifying emerging trends.

The company plans to utilize the March 2024 funding for the acquisition of Data.ai.

## Funding rounds

- Seed, May 1, 2013 — AngelPad

## Investors

- AngelPad (https://capitalatlas.ai/funds/angelpad) — Seed