# Sensibill

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sensibill

- Industry: Software
- Headquarters: Toronto, Canada
- Website: www.getsensibill.com
- Total disclosed funding: $19M
- Latest round: Series A (Mar 2, 2017)
- Investors on record: 8

## About

Sensibill Inc. is a financial technology company that offers innovative solutions designed to enhance customer engagement and improve financial literacy for financial institutions.Sensibill Inc. specializes in creating financial technology solutions including a Customer Data Platform (CDP) for financial institutions. Founded in 2013 and headquartered in Toronto, Canada, the company has successfully completed 6 deals. Its most recent funding round was a GROWTH round in October 2022, where the company raised USD 5.00 mn from CIBC Innovation Banking. On the same date, Sensibill was acquired by Q2 Software, Inc., aiming to enhance its growth portfolio.The company specializes in a comprehensive suite of financial technology solutions centered around a Customer Data Platform (CDP) designed for financial institutions. It offers advanced capabilities such as receipt and invoice extraction, spend manager functionalities, and insights analytics. These tools empower financial organizations to gather, cleanse, and analyze customer spending data at an intricate SKU-level, allowing for the creation of detailed customer profiles and tailored financial insights. The services are aimed at enhancing customer engagement, driving revenue growth, and improving financial literacy among users. The company's client base includes over 150 top banks and technology firms, serving millions of end users across North America, Europe, and Asia-Pacific markets.The revenue model for the company is primarily structured around subscription-based services, which encompass various pricing tiers for its core offerings such as the Spend Manager and Receipt Extraction API. Transactions typically occur through direct partnerships with financial institutions that integrate these solutions into their existing systems, resulting in B2B engagements. For instance, when a bank utilizes the receipt extraction tool, they can offer enhanced expense tracking services to their customers, thereby increasing customer satisfaction and retention. The pricing plans accommodate different scales of operations, ensuring that both small and large institutions can benefit from the platform's capabilities. The company’s revenue generation is thus intricately tied to the value delivered to financial organizations and their clients through tailored analytics and insights.Following the acquisition by Q2 Software, Inc. in October 2022, Sensibill aims to leverage its integration into a broader portfolio to enhance its product offerings. Plans include launching new features that improve customer data insights and expanding its market reach into European and Asia-Pacific regions by 2025. The recent funding will be utilized to support these initiatives and scale operations effectively.

## Funding rounds

- Series A, Mar 2, 2017, $17M — Mistral Venture Partners, Operative Capital, Impression Ventures, Information Venture Partners, First Ascent Ventures
- Seed, Mar 26, 2015, $2M — Ontario Centre of Innovation, DMZ Ventures, Impression Ventures, Six Squared Capital

## Investors

- Ontario Centre of Innovation (https://capitalatlas.ai/funds/ontario-centre-of-innovation) — Seed
- DMZ Ventures (https://capitalatlas.ai/funds/dmz-ventures) — Seed
- Impression Ventures (https://capitalatlas.ai/funds/impression-ventures) — Seed, Series A
- Six Squared Capital (https://capitalatlas.ai/funds/six-squared-capital) — Seed
- Mistral Venture Partners (https://capitalatlas.ai/funds/mistral-venture-partners) — Series A
- Operative Capital (https://capitalatlas.ai/funds/operative-capital) — Series A
- Information Venture Partners (https://capitalatlas.ai/funds/information-venture-partners) — Series A
- First Ascent Ventures (https://capitalatlas.ai/funds/first-ascent-ventures) — Series A