# Senseidata, S.A

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/senseidata-s-a

- Industry: Software
- Headquarters: Lisbon, Portugal
- Website: www.sensei.tech
- Total disclosed funding: $23M
- Latest round: Series A (Oct 22, 2024)
- Investors on record: 11

## About

Based in Portugal, Senseidata, S.A is a technology company specializing in autonomous retail solutions that enhance operational efficiency and improve customer experiences through innovative retail technologies.Senseidata, S.A focuses on developing autonomous retail solutions. Founded in 2017 in Lisbon, Portugal, by Joana Rafael, Paulo Carreira, and Vasco Portugal, the company has successfully completed 3 funding deals. Its latest funding round was a Series A, raising EUR 15.000 mn on October 22, 2024, led by BlueCrow Capital with participation from several investors, including Bright Pixel and METRO AG. Vasco Portugal serves as the CEO.Sensei specializes in autonomous retail solutions designed to enhance operational efficiency and customer experience. Their core offerings include fully autonomous stores, flexible indoor and outdoor solutions, and human-assisted express checkout systems. The autonomous stores utilize advanced computer vision and artificial intelligence to provide real-time inventory visibility, streamline replenishment processes, and reduce instances of theft. This technology allows retailers to operate labor-light stores that can remain open 24/7, accommodating various business models across sectors such as supermarkets, gyms, hospitals, and event venues. Sensei's products are deployed in various geographical markets, including Europe and select locations in South America, catering to a diverse clientele that includes major retail chains and independent operators seeking to modernize their shopping environments.Sensei generates revenue through a mix of direct partnerships and business-to-business (B2B) transactions with retail clients. Their pricing structure involves tailored solutions that optimize the deployment of autonomous retail systems, which can include subscription models for ongoing software support and maintenance, along with initial setup fees for hardware installations. Clients pay for the integration of Sensei’s technology into their existing retail frameworks, ensuring minimal disruption while enhancing the customer shopping experience. The company’s flagship products, such as the 24/7 autonomous Pod and the customizable Cabinet systems, form the backbone of revenue generation as they attract a wide array of businesses striving for innovation in retail. These transactions are supported by ongoing relationships as businesses leverage Sensei's insights and analytics to improve their operational strategies and financial performance.In October 2024, Senseidata, S.A raised EUR 15.000 mn in Series A funding led by BlueCrow Capital to support business expansion across European regions. The company aims to design and launch new products while targeting specific markets for expansion. The recent funding will facilitate these expansion efforts, enhancing their capabilities in the autonomous retail sector.

## Funding rounds

- Series A, Oct 22, 2024, $16M — Explorer Investments, METRO AG, Techstars, Seaya Ventures, Bright Pixel, Iberis Capital, BlueCrow Capital, Lince Capital, Kamay Ventures
- Seed, Apr 29, 2021, $6.5M — Seaya Ventures, Iberis Capital, LeadX Capital Partners, 200M Fund

## Investors

- Seaya Ventures (https://capitalatlas.ai/funds/seaya-ventures) — Seed, Series A
- Iberis Capital (https://capitalatlas.ai/funds/iberis-capital) — Seed, Series A
- LeadX Capital Partners (https://capitalatlas.ai/funds/leadx-capital-partners) — Seed
- 200M Fund (https://capitalatlas.ai/funds/200m-fund) — Seed
- Explorer Investments (https://capitalatlas.ai/funds/explorer-investments) — Series A
- METRO AG — Series A
- Techstars (https://capitalatlas.ai/funds/techstars) — Series A
- Bright Pixel (https://capitalatlas.ai/funds/bright-pixel) — Series A
- BlueCrow Capital (https://capitalatlas.ai/funds/bluecrow-capital) — Series A
- Lince Capital (https://capitalatlas.ai/funds/lince-capital) — Series A
- Kamay Ventures (https://capitalatlas.ai/funds/kamay-ventures) — Series A