# Sensei Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sensei-labs

- Industry: Software
- Headquarters: Toronto, Canada
- Website: www.senseilabs.com
- Total disclosed funding: $6.5M
- Latest round: Series A (Dec 11, 2020)
- Investors on record: 1

## About

Based in Canada, Sensei Labs Inc. specializes in enterprise orchestration solutions, empowering organizations to manage their transformative journeys effectively through their flagship platform, Conductor®.Founded in 2015 in Toronto, Canada, Sensei Labs Inc. operates as a technology company focused on providing orchestration solutions. The company was co-founded by Jay Goldman and D'Arcy Rittich. In December 2020, Sensei Labs raised CAD 8.3 million in Series A funding led by Plymouth Growth Partners, bringing the total amount raised to CAD 8.3 million.Conductor® by Sensei Labs offers a comprehensive suite of enterprise orchestration solutions designed to empower organizations in their transformative journeys. The core product, Conductor®, functions as a centralized platform that provides clients with a single source of truth, enhancing accountability and governance within their operational frameworks. This platform facilitates effective project portfolio management, continuous improvement, and strategic portfolio management, catering to diverse industries such as government agencies, private equity funds, and professional service firms. The user base includes significant corporations and organizations, notably in markets across North America, Europe, and Asia, where it helps clients streamline their operations and optimize their decision-making processes. By integrating with over 6,000 applications, including Microsoft 365, Conductor® allows teams to collaborate more effectively and drive better outcomes for various projects.The revenue model for Conductor® primarily revolves around subscription-based services, allowing clients to access the platform in a flexible manner that suits their organizational needs. Clients engage in annual or multi-year contracts, tailored to the scale and scope of their operations. The platform's flagship offerings, such as KPI/Benefits Tracking and Project Portfolio Management, provide structured pricing plans that align with the specific services utilized by organizations. Transactions typically occur between Conductor® and large enterprises, where the software is deployed to enhance governance and performance tracking in complex project environments. This approach establishes a solid foundation for long-term partnerships, as organizations rely on Conductor® to manage their transformation initiatives and improve operational efficiency.In December 2020, Sensei Labs Inc. raised CAD 8.3 million in Series A funding to accelerate its growth and product strategy while broadening its outreach. The company plans to leverage this funding to develop new products and expand its market presence, focusing on reaching additional clients across North America and Europe by 2023. CEO Jay Goldman will oversee these initiatives to ensure alignment with the company’s strategic objectives.

## Funding rounds

- Series A, Dec 11, 2020, $6.5M — Straylight Capital

## Investors

- Straylight Capital (https://capitalatlas.ai/funds/straylight-capital) — Series A