# Sense Street

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sense-street

- Industry: Software
- Headquarters: UK
- Website: www.sensestreet.co.uk
- Total disclosed funding: $0.1M
- Latest round: Seed (Apr 2, 2020)
- Investors on record: 4

## About

Based in the UK, Sense Street Ltd. operates as a technology firm leveraging generative AI and machine learning to enhance capital market operations through innovative data solutions.Sense Street Ltd. was founded in 2019 and specializes in providing advanced solutions for capital market operations. The company is headquartered in the UK and has expanded its operational presence to Krakow. The founder, Haroon Hassan, has a history in technology entrepreneurship. In April 2020, the company successfully raised GBP 80,000 during a SEED funding round, which brought the total amount raised to GBP 80,000 and valued the firm at GBP 1.42 million post-money.Sense Street specializes in providing a robust platform that leverages generative AI and machine learning to optimize capital market operations. Their primary offerings include a low-latency REST API designed for seamless integration into existing systems, enabling users to track the entire lifecycle of trades. The platform focuses on extracting structured information from unstructured chat data, which facilitates better decision-making and strategy development for financial institutions. Key use cases involve automating sales-trader workflows, providing high-quality signals for trading models, and ensuring reliable performance through a continuously curated dataset. Clients and end-users include financial institutions operating in various asset classes, particularly in OTC fixed income and commodity markets, as well as users across multiple languages including English, Spanish, French, German, Italian, Portuguese, Dutch, Danish, and Swedish. The geographical markets served extend beyond the company’s operational bases in London and Krakow, reaching global financial markets.Sense Street generates revenue primarily through a subscription-based model, where clients access the platform's suite of products and services. Clients typically enter into contracts to utilize the low-latency REST API and the Batch API, which facilitate efficient data integration and processing. The company’s offerings, particularly the flagship generative AI solutions, are structured around tiered pricing plans that cater to varying user needs, from small financial firms to larger institutions. The transactions usually involve agreements that outline the scope of services, expected performance levels, and the specific applications of the AI-driven insights provided by the platform. Revenue streams are bolstered by partnerships with firms keen on enhancing their operational efficiency and decision-making capabilities through advanced data analytics and machine learning technologies.In April 2020, Sense Street Ltd. raised GBP 80,000 of seed funding from investors including Entrepreneur First, Seed X Liechtenstein AG, Seedcamp, and Speedinvest. The funding will support the development of new product features to further enhance the platform's capabilities. The company aims to launch new offerings focused on predictive analytics for financial markets by the end of 2021. Additionally, Sense Street plans to expand into North American and Asian markets by 2022, leveraging the raised funds to penetrate these regions effectively.

## Funding rounds

- Seed, Apr 2, 2020, $0.1M — Seedcamp, Speedinvest, Entrepreneur First, Seed X Liechtenstein

## Investors

- Seedcamp (https://capitalatlas.ai/funds/seedcamp) — Seed
- Speedinvest (https://capitalatlas.ai/funds/speedinvest) — Seed
- Entrepreneur First (https://capitalatlas.ai/funds/entrepreneur-first) — Seed
- Seed X Liechtenstein (https://capitalatlas.ai/funds/seed-x-liechtenstein) — Seed