# Sensay

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sensay

- Industry: Software
- Headquarters: Los Angeles, US
- Website: www.sensay.it
- Total disclosed funding: $4.5M
- Latest round: Seed (Aug 2, 2016)
- Investors on record: 6

## About

Sensay is a technology company specializing in providing comprehensive guides and articles that help consumers navigate various tech products and services, enhancing their digital experiences.Founded in 2014 in Los Angeles, US, Sensay operates as a technology blog focused on diverse tech topics. The company has successfully raised USD 4.5 mn in a Seed funding round on August 2, 2016, led by Norwest Venture Partners, with participation from Greycroft Partners, Draper Associates, NHN Investment, and Sweet Capital. The firm has completed a total of 3 deals to date.Sensay operates a tech blog that features a broad range of products and services within the technology sector. It offers detailed guides and articles covering smartphones, home automation, computer software, gaming consoles, photography, and troubleshooting common device issues. The blog aims to assist both tech-savvy users and those in need of everyday technology help, primarily targeting European consumers seeking practical insights.The revenue model of Sensay is centered around content monetization strategies, which include advertising partnerships and affiliate marketing. The blog engages users by providing valuable information that may lead to click-throughs on sponsored content or affiliate links, while fostering partnerships with technology retailers and service providers. This structured approach supports transactions that benefit both the content creator and the consumer, enhancing engagement through product reviews and promotional offers.With the recent Seed funding of USD 4.5 mn raised in August 2016, Sensay plans to invest in the development of new content and tools aimed at enhancing user engagement on its platform. The company aims to expand its reach into additional European markets by the end of 2017, focusing on producing new articles and guides that cater to the specific needs of different regions. The funding will support the creation of innovative content and improve the overall user experience.

## Funding rounds

- Seed, Aug 2, 2016, $4.5M — Norwest Venture Partners, Greycroft, Draper, NHN Investment, Sweet Capital
- Seed, Jan 5, 2015 — Amplify

## Investors

- Amplify (https://capitalatlas.ai/funds/amplify) — Seed
- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Seed
- Greycroft (https://capitalatlas.ai/funds/greycroft) — Seed
- Draper (https://capitalatlas.ai/funds/draper) — Seed
- NHN Investment (https://capitalatlas.ai/funds/nhn-investment) — Seed
- Sweet Capital (https://capitalatlas.ai/funds/sweet-capital) — Seed