# SENRI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/senri

- Industry: Software
- Headquarters: Tokyo, Japan
- Website: www.afri-inc.com
- Total disclosed funding: $2.9M
- Latest round: Series A (Oct 28, 2019)
- Investors on record: 5

## About

SENRI Ltd, formerly known as Africa Incubator Ltd. is a technology-driven company focused on enhancing sales operations through innovative mobile and web applications, providing essential tools for business efficiency across various sectors. Founded in 2015, is headquartered in Tokyo, Japan. The company specializes in developing sales automation solutions. SENRI Ltd, formerly known as Africa Incubator Ltd., a mobile and web-based application for sales automation designed to improve productivity across various sectors. The application facilitates end-to-end sales processes, integrating tools for activity tracking, order management, and customer communication. Its key features include GPS tracking, real-time order processing with customizable product lists, and bulk SMS capabilities for customer outreach. SENRI serves over 100 clients across Africa and Asia, including prominent organizations such as L'Oreal East Africa and TAH Pharmaceutical, enhancing visibility and control over sales operations. SENRI Ltd, formerly known as Africa Incubator Ltd., operates on a subscription-based revenue model, providing various packages tailored to meet different organizational needs. Clients can choose from Enterprise, Standard, and Entry levels, which grant access to comprehensive sales automation features and ongoing support. This pricing structure accommodates diverse business sizes and complexities, enabling effective service delivery to both B2B clients and direct consumers, thus ensuring consistent revenue flows. In August 2025, SENRI Ltd. raised JPY 200 million ?in? venture funding? from new investors Inclusion Japan, SMBC Venture Capital,East Ventures and Samurai Incubate, with participation from other unspecified investors. The company plans to use its proceeds from August 2025 funding for the continued expansion of its business operations in Asia and Africa, and to improve its services.

## Funding rounds

- Series A, Oct 28, 2019, $1.9M — SBI Investment
- Series A, Sep 3, 2018, $0.7M — Leapfrog Ventures, ANRI, Monex Ventures
- Seed, Jan 1, 2015, $0.3M — ANRI, Morinaga & Co., Ltd.

## Investors

- ANRI (https://capitalatlas.ai/funds/anri) — Seed, Series A
- Morinaga & Co., Ltd. — Seed
- Leapfrog Ventures (https://capitalatlas.ai/funds/leapfrog-ventures) — Series A
- Monex Ventures (https://capitalatlas.ai/funds/monex-ventures) — Series A
- SBI Investment (https://capitalatlas.ai/funds/sbi-investment) — Series A